Cassandra Blog

How to Calibrate Your MMM Without Waiting for Lift Tests

Cassandra Named to Sifted 100 Southern Europe 2026

Which Campaign to Scale When MMM Stops at Channel Level

The Incrementality Multiplier: A Diminishing Returns Problem

Marketing Attribution Software Is Lying to You: 792-Model Proof

Google Ads Benchmarks 2026 — Not From Platform Attribution

How Much to Bet on Marketing: A Capital Allocation Framework

Budget Allocation Is Portfolio Construction: Why CMOs Should Think Like Fund Managers

Risk-Adjusted Returns in Marketing: What CMOs Must Know

Marketing Value at Risk: How Much Can Your Budget Lose?

Marketing Budget Optimization: The Efficient Frontier Framework

Risk-Adjusted ROAS: The Formula That Fixes Standard ROAS

2026 Media Effectiveness Benchmarks: 83 Channels, $1.85B Spend

How to Plan your Marketing Mix For Q4

Cassandra Named Top Marketing Analytics Tool to Watch in 2025

Unlocking Business Potential with Marketing Analytics Software

Top Strategies for Conversion Rate Improvement in 2023

Cassandra.app, the AI-driven startup enhancing advertising strategies, secures €2 million in funding

Customer Journey Analysis: A Comprehensive Attribution Guide

Maximizing ROI with AI-Powered Ad Campaigns

Conversion Rate Definition & Strategies in Marketing Analytics

Mastering Conversion Rate Optimization: Strategies for Success

Meta Incrementality Testing: Real Case Proves 4x Over-Attribution

eCommerce MMM Case Study: +13% Conversions, Same Ad Spend