Scale paid media to maximize your eCommerce/ Retail’s Profit.

Measure incrementality on your net margin and invest only in channels that have positive return on investment. All in one platform

Scale paid media to maximize your eCommerce/ Retail’s Profit.

Measure incrementality on your net margin and invest only in channels that have positive return on investment. All in one platform

Scale paid media to maximize your eCommerce/ Retail’s Profit.

Measure incrementality on your net margin and invest only in channels that have positive return on investment. All in one platform

Measurement

See which campaigns work, and what to do next

End your measurement chaos. Make smarter investment decisions with transparent campaign data.

Allocation

Optimize your advertising for incremental profit 

Invest in ads that deliver real, measurable profit by shifting your budget to high-impact campaigns.

Measurement

Use marginal return to learn where to spend your next $

Understand the point of diminishing returns and stop misallocating your budget.

Forecasting

Plan your investments over time and forecast future profit 

Get the truth about your marketing effectiveness, set budgets, and maximize your ROI.

"

The implementation of Cassandra's MMM solution not only allowed us to gain a holistic view of how our media advertising drives business outcomes, but also provided impressive and precise results that helped us improve ROI in a consistent way across all our affected markets."

Gina Tricot team

Gina Tricot

"

The implementation of Cassandra's MMM solution not only allowed us to gain a holistic view of how our media advertising drives business outcomes, but also provided impressive and precise results that helped us improve ROI in a consistent way across all our affected markets."

Gina Tricot team

Gina Tricot

"

The implementation of Cassandra's MMM solution not only allowed us to gain a holistic view of how our media advertising drives business outcomes, but also provided impressive and precise results that helped us improve ROI in a consistent way across all our affected markets."

Gina Tricot team

Gina Tricot

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Copyright © 2024-2025 – All Right Reserved