When the evidence moves, the budget moves.
Today, 08:00
Example
Meta prospecting
Real return 1.4×
Move €4,000 to Search
Google Search
Real return 3.1×
Keep
TikTok
Real return 3.6×
Scale +€2,000
Proposed moves wait for your approval, or run on their own within your limits.
Why check incrementality every day
How it works
Connect your data
Automatically sync spend, conversions and audience signals from every platform ready for unified analysis in one view.
See real lift next to what platforms claim, every day
Reveal the true lift of each channel to see what’s real impact and what’s platform bias, updated automatically every day.
The model checks itself against real tests
Live test results keep the model accurate and show which channels react to budget changes.
When the evidence changes, Cassandra proposes the budget move and can apply it, within your rules.
Compare the next result with the expectation and keep the conditions behind it.
Carry updated measurement into a budget plan. Cassandra implements supported changes within your workspace permissions, then checks the outcome and keeps the evidence for the next decision.
Available actions depend on your connected workspace and permissions.
See how the result is checked →
Example execution
Illustrative
Budget plan prepared
Prepared
Required approval received
Approved
Supported budget change applied
Implemented
Confirm the scope and permissions. Request approval where your workspace rules require it.
Compare the observed result with the saved prediction. Keep supported findings and open questions for the next decision.
