Measure your channel's Incrementality on Autopilot
Measure your channel's Incrementality on Autopilot
Always on incrementality automatically detects incrementality effects driven by your budget changes
Always on incrementality automatically detects incrementality effects driven by your budget changes
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"Cassandra has been instrumental in helping us reassess the incremental contribution of each media partner and redefine their role within our mix. It also allowed us to explore results autonomously, with clarity and confidence, something we truly valued in a complex, multi-channel setup."
Giovanni
Performance Marketing Manager @Velasca
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"Cassandra has been instrumental in helping us reassess the incremental contribution of each media partner and redefine their role within our mix. It also allowed us to explore results autonomously, with clarity and confidence, something we truly valued in a complex, multi-channel setup."
Giovanni
Performance Marketing Manager @Velasca
"
"Cassandra has been instrumental in helping us reassess the incremental contribution of each media partner and redefine their role within our mix. It also allowed us to explore results autonomously, with clarity and confidence, something we truly valued in a complex, multi-channel setup."
Giovanni
Performance Marketing Manager @Velasca
Why you should adopt Always on Incrementality
Automatic checks on change in incrementality effects
Automatic checks on change in incrementality effects
Automatic checks on change in incrementality effects
Automatic MMM and attribution calibration
Automatic MMM and attribution calibration
Automatic MMM and attribution calibration
See what caused changed in total revenue
See what caused changed in total revenue
See what caused changed in total revenue
How it works
Connect your data
Automatically sync spend, conversions and audience signals from every platform ready for unified analysis in one view.
Compare incrementality effects vs attribution daily
Reveal the true lift of each channel to see what’s real impact and what’s platform bias, updated automatically every day.
Calibrate your measurement
Continuously fine-tune your models with live incrementality feedback and budget sensitivity detection.
Built for your industry
“For the first time, we can clearly see the incrementality of each channel and reallocate budget in real time.”
Ecommerce & Retail
Used by PhotoSi, Velasca, North Sails, Home24, SkinLabo, and Victoria Beckham Beauty to plan media and measure incremental sales.
B2B
Education
Fintech
Charity
Built for your industry
“For the first time, we can clearly see the incrementality of each channel and reallocate budget in real time.”
Ecommerce & Retail
B2B
Education
Fintech
Charity
Built for your industry
“For the first time, we can clearly see the incrementality of each channel and reallocate budget in real time.”
Ecommerce & Retail
Used by PhotoSi, Velasca, North Sails, Home24, SkinLabo, and Victoria Beckham Beauty to plan media and measure incremental sales.
B2B
Education
Fintech
Charity
The results don't lie
See how 100+ marketing teams trust us to deliver
Charity: water
-20% CAC
Velasca
+32% ROI Optimization
Boscolo viaggi
Cristian D'Abrosca - Head of Innovation at t2ó Italia
"Cassandra revealed that Boscolo’s top-performing LinkedIn campaigns were inflating acquisition costs. Reallocating 40% of their budget dropped CAC by 28% and increased revenue efficiency by 45%."
Cura of Sweden
Giovanni, Performance Marketing Manager @ Velasca
"With Cassandra, CURA of Sweden gained a unified view of media effectiveness. The result: +82% increase in conversions and -16% drop in CAC within the first 60 days."
Gina Tricot
+53% ROI
Treedom
+80% YoY ROAS
Charity: water
-20% CAC
Velasca
+32% ROI Optimization
Boscolo viaggi
Cristian D'Abrosca - Head of Innovation at t2ó Italia
"Cassandra revealed that Boscolo’s top-performing LinkedIn campaigns were inflating acquisition costs. Reallocating 40% of their budget dropped CAC by 28% and increased revenue efficiency by 45%."
Ready for Measurement You Can Trust?
Stop believing your attribution data. Start trusting your results. Join 100 marketing teams who choose truth over theater
Copyright © 2025 – All Right Reserved
Ready for Measurement You Can Trust?
Stop believing your attribution data. Start trusting your results. Join 100 marketing teams who choose truth over theater
Copyright © 2024-2025 – All Right Reserved