Get the truth with the best measurements in the market
Get ongoing incrementality measurements setup in less than 30 days for your Marketing Mix.
One platform,
three pillars of truth
Cassandra unifies Always On Incrementality, Marketing Mix Modeling, and Incrementality Testing into a single engine
Always On Incrementality
Incrementality effects change over time. Cassandra’s AOI continuously monitors the incrementality effect of every budget shift you make and feeds this data into the MMM.
Marketing Mix Modeling
Your marketing mix performance shifts across channels. Cassandra’s MMM models effectiveness with a few clicks and powers a budget allocator to plan your media investments over time.
Incrementality Testing
Geo-based experiments provide the ground truth for your campaigns. Cassandra’s testing framework validates incrementality and feeds results back into the MMM for stronger calibration.
Prove your ROI with scientific accuracy
Elite marketers turn to Marginal ROI – an early warning system to oversaturation – to maximize growth and profitability and ensure that no spend is wasted.
Prove your ROI with scientific accuracy
Stop guessing. Cassandra turns every campaign into measurable ROI, with models continuously validated by real-world experiments.
Marketing Mix Modeling
Understand how every channel (from paid media to organic and offline/brand campaigns) contributes to your business outcomes. Cassandra's advance statistical model uncovers the true drivers of growth of your business.
Always On Incrementality
With Always-On Incrementality, Cassandra runs continuous experiments to measure the true impact of your marketing campaigns, giving you a precise and always updated view of what's actually being driven by your ads.
Incrementality Testing
Understand the casual impact of your marketing. Cassandra measures the true lift of your campaigns, removing noise from attribution models. Easy to launch, interpret and scale.
The results don't lie
See how 100+ marketing teams trust us to deliver
