+53% ROI
Cookies collapsed the measurement model. They rebuilt without them. ROI climbed.
View case
The platform to make budgeting decisions EASY
The multi measurement platform to measure, plan and forecast future growth
One platform,
four pillars of truth
Cassandra leverages multiple measurement system to make planning unbiased, cheaper & faster for your company
Instant incrementality
Detect incremental effects from your past budget changes to calibrate your MMM.
Try it for Free in 60 seconds
Marketing Mix Modeling
Measure upper & bottom funnel incremental effects and plan you media according to seasonality, offers, and future results
Incrementality Testing
Prove the incremental effect of old and new channels with Geo-based experiments providing you the ground truth for your campaigns.
Performance Incrementality Dashboard
Daily automatic incrementality measurement for your brand.
3 measurement signal,
1 source of truth
Measure every channel with multiple measurement system, the more coherent measurement you receive, the less risk you're going to have to plan and forecast budgets
What you get
Attribution tools
Northbeam MTA · Triple Whale · GA4
Traditional MMM
agency or in-house
Cassandra
instant, unchecked
six weeks
Daily
one method, one read
model + live experiment
clicks only
once a quarter
every channel, daily
Only the past
once every quarter
Daily, Weekly, Monthly
no recommendations
“triple brand search”
Both where and when to invest
Prove your ROI with scientific accuracy
Stop guessing. Cassandra turns every campaign into measurable ROI, with models continuously validated by real-world experiments.
Marketing Mix Modeling
Understand how every channel (from paid media to organic and offline/brand campaigns) contributes to your business outcomes. Cassandra's advanced statistical model uncovers the true drivers of growth of your business.
Always On Incrementality
With Always-On Incrementality, Cassandra runs continuous experiments to measure the true impact of your marketing campaigns, giving you a precise and always updated view of what's actually being driven by your ads.
Incrementality Testing
Understand the causal impact of your marketing. Cassandra measures the true lift of your campaigns, removing noise from attribution models. Easy to launch, interpret and scale.
