Four layers that work as one: data in, a brain that learns, agents that plan, tools that act. Ask, and it learns new skills.
1
Cassandra connects to every platform you spend on and every place your sales land, and keeps them in sync. One clean dataset, by campaign and by day.
Paid media
Google Ads
Meta Ads
TikTok Ads
LinkedIn Ads
Microsoft Ads
DV360
Criteo
Outbrain
Sales and customers
Shopify
WooCommerce
HubSpot
Salesforce
Klaviyo
ActiveCampaign
Context
Meta Organic
TikTok Organic
Your website
Reviews
Competitors
One dataset
In sync
Spend
by campaign, by day
Sales
orders, revenue
Context
products, prices
Offline
TV, radio, events
Connect in minutes
Authorise an account and the spend history arrives. Most ad platforms connect themselves during the free trial.
Nothing to clean by hand
Campaigns, currencies and conversion windows are mapped once, for every source.
Reading is not writing
Reading data and making changes are separate permissions. You grant each one.
See all connectors
2
Everything your team knows ends up in one place: context, causal models, test results, creative learnings and every decision, with the reason behind it.
Context that stays
Your products, margins, goals and limits. When people or agencies change, the knowledge stays.
Causal, not correlated
It knows what each investment really caused, from your marketing mix model and live tests.
Memory with evidence
Every learning keeps its source and dates. What a test confirms stays. What it contradicts gets questioned.
Shared by every agent
All agents read and write the same brain, so the next decision starts from the last result.
Context
Causal models
Test results
Creative learnings
Decision log
3
Specialist agents work on the same plan at the same time. The harness gives each one its job, its tools and its limits, and keeps them on the same page.
Specialists, not one generalist
Strategy, media buying, creative and analysis each have an agent that knows its job.
One plan, no handovers
They read the same brain and the same plan, so nothing waits for a brief or a sign-off email.
Limits built in
Every agent works inside the budget and the rules you set. Big moves wait for you.
4
Cassandra does not stop at a recommendation. Its tools apply the change in your ad accounts, then record what happened. You decide what runs on its own and what waits for approval, and every change is recorded.
Budgets
Move spend between channels and campaigns, week by week.
Campaigns and ads
Launch, pause and refresh ads in Meta, Google and TikTok.
Experiments
Set up a geo test, hold out regions, keep it running and read it.
A record of everything
Who approved what, when it was applied, and what it did.
Action log
Example
Budget +€4,000 a week on Search
Approved by Giulia, applied at 09:42
Applied
Launched 3 creator ads
Approved by Marco, applied at 10:15
Applied
Paused Night Cream prospecting
Approved by Giulia. Cost per order above target for 3 weeks
Applied
Geo test, 12 regions held out
Results on 2 November
Running
5
The jobs growth teams do every week, already built on the four layers. Each one measures, decides and acts.
Marketing mix modeling
Trained on everything the brain already knows about your business, and refreshed on its own. Almost no setup.
In production: turns the model into a budget plan you can apply in one click.
How the model works
Incrementality testing
Proves what an ad really adds by holding it out in some regions.
In production: designs the test, launches it, keeps it running and reads it.
How tests work
Always-on measurement
Checks every channel against real sales, every day, not once a quarter.
In production: moves budget when the evidence changes, within your rules.
See always-on
Budget allocation
Where to spend, when to act and what to expect, for the next weeks.
In production: applies the new budgets in your ad accounts, with your approval.
See the allocator
Creative analysis
Reads every ad element by element and links each one to results.
In production: writes the next brief and prepares new ads in your brand.
Describe a workflow or a tool in plain words. Cassandra builds it on the same layers, with the same rules, and your company gains a new capability.
Every request becomes a superpower your team keeps.
Every Monday, check stock in Shopify and pause ads for products with fewer than 20 units left.
Cassandra
New workflow: stock-aware ads
Runs
every Monday at 08:00
Reads
Shopify stock, Meta and Google ads
Does
pauses ads for low-stock products, restarts them when stock is back
Rules
pausing is automatic, restarting needs your approval
Turn it on
Edit
Separate permissions
Reading data and changing accounts are granted apart.
Full record
Every action, approval and result is logged.
SOC 2 Type 2
Audited security for your data.
Start free: add your website, connect your data and ask for your first growth plan.