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Geo-Incrementality tests platform
Configure regional test & control experiments to measure the true incremental effect of your Campaigns.
Trusted by leading Brands & Agencies worldwide
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Inference causality in Marketing Measurement
Incrementality testing allows Marketers to inference causality in measurement. It allows to detect the incremental lift that your campaigns are generating by executing a geographical A/B test on your campaigns’ spend.
Existing Campaigns:
Run a geo-holdout test to understand its true incrementality
Launch a new Channel:
Launch new channels discriminating on geos to assess their true incrementality before spending nationally
Detect diminishing returns:
Understand how much you can invest in one channel before reaching diminishing returns
How it works
YOU
1. Hypothesis
state your measurement question
Cassandra
2. Region selection
split of geos into test and control
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3. Duration and probability analysis
Assess the probability of detecting a lift
YOU
4. Implementation
Execute change in the campaign
Cassandra
5. Analysis & Insights
Translate results into actionable insights