Geo-Incrementality tests platform

Configure regional test & control experiments to measure the true incremental effect of your Campaigns.

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The implementation of Cassandra's MMM solution not only allowed us to gain a holistic view of how our media advertising drives business outcomes, but also provided impressive and precise results that helped us improve ROI in a consistent way across all our affected markets."

Gina Tricot team

Gina Tricot

The implementation of Cassandra's MMM solution not only allowed us to gain a holistic view of how our media advertising drives business outcomes, but also provided impressive and precise results that helped us improve ROI in a consistent way across all our affected markets."

Gina Tricot team

Gina Tricot

The implementation of Cassandra's MMM solution not only allowed us to gain a holistic view of how our media advertising drives business outcomes, but also provided impressive and precise results that helped us improve ROI in a consistent way across all our affected markets."

Gina Tricot team

Gina Tricot

Built for your industry

“For the first time, we can clearly see the incrementality of each channel and reallocate budget in real time.”

Ecommerce & Retail

Used by PhotoSi, Velasca, North Sails, Home24, SkinLabo, and Victoria Beckham Beauty to plan media and measure incremental sales.

B2B

Education

Fintech

Charity

Built for your industry

“For the first time, we can clearly see the incrementality of each channel and reallocate budget in real time.”

Ecommerce & Retail

Used by PhotoSi, Velasca, North Sails, Home24, SkinLabo, and Victoria Beckham Beauty to plan media and measure incremental sales.

B2B

Education

Fintech

Charity

Built for your industry

“For the first time, we can clearly see the incrementality of each channel and reallocate budget in real time.”

B2B

Education

Fintech

Charity

Causal inference in Marketing Measurement

Incrementality testing allows marketers to infer causality in measurement. It allows you to detect the incremental lift that your campaigns are generating by executing a geographical A/B test on your campaigns’ spend.

Existing Campaigns

Run a geo-holdout test to understand its true incrementality

Existing Campaigns

Run a geo-holdout test to understand its true incrementality

Existing Campaigns

Run a geo-holdout test to understand its true incrementality

Launch a new Channel

Launch new channels discriminating on geos to assess their true incrementality before spending nationally

Launch a new Channel

Launch new channels discriminating on geos to assess their true incrementality before spending nationally

Launch a new Channel

Launch new channels discriminating on geos to assess their true incrementality before spending nationally

Detect diminishing returns

Understand how much you can invest in one channel before reaching diminishing returns

Detect diminishing returns

Understand how much you can invest in one channel before reaching diminishing returns

Detect diminishing returns

Understand how much you can invest in one channel before reaching diminishing returns

How it works

YOU

1. Hypothesis

state your measurement question

Cassandra

2. Region selection

split of geos into test and control

3. Duration and probability analysis

Assess the probability of detecting a lift

YOU

4. Implementation

Execute change in the campaign

Cassandra

5. Analysis & Insights

Translate results into actionable insights

The results don't lie

See how 100+ marketing teams trust us to deliver

Velasca

+32% ROI Optimization

Boscolo viaggi

40% Budget Reallocation

Cura of Sweden

Giovanni, Performance Marketing Manager @ Velasca

"With Cassandra, CURA of Sweden gained a unified view of media effectiveness. The result: +82% increase in conversions and -16% drop in CAC within the first 60 days."

Gina Tricot

"Gina Tricot used Cassandra to blend eCommerce, offline and influencer data — identifying underperforming spend and achieving +53% ROI uplift."

Treedom

+80% YoY ROAS

Spedire.com

+19% Conversions

Velasca

+32% ROI Optimization

Boscolo viaggi

40% Budget Reallocation

Cura of Sweden

Giovanni, Performance Marketing Manager @ Velasca

"With Cassandra, CURA of Sweden gained a unified view of media effectiveness. The result: +82% increase in conversions and -16% drop in CAC within the first 60 days."