Geo-Incrementality tests platform

Configure regional test & control experiments to measure the true incremental effect of your Campaigns.

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Trusted by leading Brands & Agencies worldwide

Inference causality in Marketing Measurement

Incrementality testing allows Marketers to inference causality in measurement. It allows to detect the incremental lift that your campaigns are generating by executing a geographical A/B test on your campaigns’ spend.

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Existing Campaigns:

Run a geo-holdout test to understand its true incrementality

Existing Campaigns:

Run a geo-holdout test to understand its true incrementality

Existing Campaigns:

Run a geo-holdout test to understand its true incrementality

Launch a new Channel:

Launch new channels discriminating on geos to assess their true incrementality before spending nationally

Launch a new Channel:

Launch new channels discriminating on geos to assess their true incrementality before spending nationally

Launch a new Channel:

Launch new channels discriminating on geos to assess their true incrementality before spending nationally

Detect diminishing returns:

Understand how much you can invest in one channel before reaching diminishing returns

Detect diminishing returns:

Understand how much you can invest in one channel before reaching diminishing returns

Detect diminishing returns:

Understand how much you can invest in one channel before reaching diminishing returns

How it works

YOU

1. Hypothesis

state your measurement question

Cassandra

2. Region selection

split of geos into test and control

3. Duration and probability analysis

Assess the probability of detecting a lift

YOU

4. Implementation

Execute change in the campaign

Cassandra

5. Analysis & Insights

Translate results into actionable insights

Start Measuring your Marketing Mix Scientifically

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