Grow Your Brand's Revenue with Incrementality-Driven Insights

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“Cassandra has helped us immensely to improve our understanding of what impact different activities. Thanks to the frequent MMM updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets.”

Eszter Mazscar

Head of Marketing @Cura of Sweden

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500+ Brands have already optimized their budget with Cassandra

Gaining the Edge with Measurement

In today's competitive market, brands need to make every marketing dollar count. Cassandra helps you identify marketing waste, allocate budgets more efficiently, and enhance your Marketing ROI. Our advanced MMM & Incrementality testing software provides the insights you need to drive growth and make smarter decisions.

Why Choose Cassandra for Your Brand?

Incrementality-Driven
Insights

Gain a comprehensive understanding of which marketing channels are driving the most value for your brand.

Optimized Budget Allocation

Ensure every dollar is spent effectively by redistributing your budget based on performance insights.

MMM + Incrementality testing + MTA

Triangulation of the top 3 measurement methodology in one platform.

HOW IT WORKS

1 software.
4 simple steps.
A lot of magic.

Upload Marketing Data

Begin your journey by uploading your marketing data with a CSV or by connecting your sources with connectors.

Cassandra analyzes Digital Advertising Campaigns, Offline Marketing Campaigns, Organic Activities (like email and social media), and Other Events (like Discounts, Price or Website changes, and store openings).

PS: If you don't have data right now, you can use our demo dataset to test Cassandra!

Analyze your marketing mix effectiveness

Build your MMM and analyze the:

  • Real incremental ROI of each channel
  • revenue attributed to each variable
  • impact of seasonality diminishing returns of each channel
  • Impact over time of advertising campaigns

The MMM it's then refreshed at a monthly basis improving its accuracy as it sees new data.

Predict the best Media Plan

Optimize your Marketing Mix with the AI-powered Budget allocator.




It allows you to:

  • run what if scenarios
  • predict how to allocate your marketing budget to maximize ROI
  • forecast future sales
  • guide your Marketing Mix decision to achieve your goal

Measure the Incremental Impact of new Marketing Campaigns with Incrementality Testing

Validate your Measurement insights by running Real life Geo-Incrementality tests that will enable you to inference causality.

Then use the results of your experiments to calibrate your MMM at each refresh.

Trusted by leading brands

See how our customers are successfully using Measured to maximize media efficiency and grow their business.

Travel

Boscolo viaggi generates +45% revenue growth & +10% ROI

The collaboration between Boscolo Viaggi, t2ó Italia, and Cassandra shows how travel tech companies can benefit from Marketing Mix Modeling measurements to grow in the Post-COVID era.

Luxury

How Gina Tricot improved its ROI by +53% by leveraging Cassandra MMM SaaS

Marketing Mix Modeling and ROI Optimization Case Study.

Marketplace

How Treedom reduced its cost per order by 19% by leveraging Cassandra MMM

How Treedom reduced its cost per order by 19% by leveraging Cassandra MMM.

shipping-industry

Spedire.com: +19% Conversions with the same budget invested in 1 month

How much should I allocate in each media to maximize my ROI?

Sleep

CURA OF SWEDEN: +82% in Conversions and -16% in Cost per Order

Cura of Sweden leveraged Cassandra to measure and optimize their marketing mix to internationalize their brand.