Grow Your Brand's Revenue with Incrementality-Driven Insights

“Cassandra has helped us immensely to improve our understanding of what impact different activities. Thanks to the frequent MMM updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets.”

Eszter Mazscar

Head of Marketing @Cura of Sweden

See the case study

Why Choose Cassandra for Your Brand?

Incrementality-DrivenInsights

Gain a comprehensive understanding of which marketing channels are driving the most value for your brand.

Incrementality-DrivenInsights

Gain a comprehensive understanding of which marketing channels are driving the most value for your brand.

Optimized Budget Allocation

Ensure every dollar is spent effectively by redistributing your budget based on performance insights.

Optimized Budget Allocation

Ensure every dollar is spent effectively by redistributing your budget based on performance insights.

MMM + Incrementality testing + MTA

Triangulation of the top 3 measurement methodology in one platform.

MMM + Incrementality testing + MTA

Triangulation of the top 3 measurement methodology in one platform.

Gaining the Edge with Measurement

In today's competitive market, brands need to make every marketing dollar count. Cassandra helps you identify marketing waste, allocate budgets more efficiently, and enhance your Marketing ROI. Our advanced MMM & Incrementality testing software provides the insights you need to drive growth and make smarter decisions.

1 software.
4 simple steps.
A lot of magic.

Upload Marketing Data

Begin your journey by uploading your marketing data with a CSV or by connecting your sources with connectors. Cassandra analyzes Digital Advertising Campaigns, Offline Marketing Campaigns, Organic Activities (like email and social media), and Other Events (like Discounts, Price or Website changes, and store openings). PS: If you don't have data right now, you can use our demo dataset to test Cassandra!

Analyze your marketing mix effectiveness

Build your MMM and analyze the:

Real incremental ROI of each channel
revenue attributed to each variable
impact of seasonality diminishing returns of each channel
Impact over time of advertising campaigns

The MMM it's then refreshed at a monthly basis improving its accuracy as it sees new data.

Predict the best Media Plan

Optimize your Marketing Mix with the AI-powered Budget allocator.  
    
It allows you to:

run what if scenarios
predict how to allocate your marketing budget to maximize ROI
forecast future sales
guide your Marketing Mix decision to achieve your goal

Measure the Incremental Impact of new Marketing Campaigns with Incrementality Testing

Validate your Measurement insights by running Real life Geo-Incrementality tests that will enable you to inference causality.  Then use the results of your experiments to calibrate your MMM at each refresh.