Why would I adopt MMM?
Omnichannel Measurements in one place
Measure the impact of offline and online media on Amazon, Retail and your eCommerce in one platform
Plan and forecast marketing investment more accurately
Simulate different scenarios outcome and choose the one that maximizes your sales
Increase confidence in marketing allocation decision
Receive prescriptive allocation suggestions on where and when to allocate your marketing budget
Generate more returns from the same budget
Improve ROI by following budget allocation suggestions
Unlock key growth insights
Measure incremental ROI
Don’t measure where purchases come from, measure how many incremental sales you generate from your investments
Assess uncertainty in each measurement
Assess uncertainty in each channel’s measurement and learn what channels require incrementality test calibration.
Analyze diminishing returns
Learn in which channels you are over investing and where there are growth opportunities
Optimize your media distribution
Simulate infinite Media Allocation scenarios to find the media mix that maximizes your ROI forecasting future outcomes.
Frequent refreshes
Refresh your MMM monthly, validate your forecasts, Calibrate your MMM with incrementality test data and improve your MMM robustness.
Cassandra's process
MMM is a multistep process to achieve better allocation for your brand
The results don't lie
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