Modern Marketing Mix Modeling platform
Improve your media allocation decisions using Fast and Actionable MMM
What is Marketing mix Modelling?
MMM consists of using statistics on historical data to measure and optimize the Marketing Mix
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Trusted by leading Brands & Agencies worldwide
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Why would I adopt MMM?
All marketing operation and spend in one place
Increase confidence in Marketing allocation decision
Generate more returns from the same budget
Plan and forecast marketing investment more accurately
Unlock key growth insights
Measure Incremental ROI
Don’t measure where purchases come from, measure how many incremental sales you generate from your investments
Assess uncertainty in each measurement
Assess uncertainty in each Channel’s measurement and learn what channels require incrementality test calibration.
Analyze Diminishing returns
Learn in which channels you are over investing and where there are growth opportunities
Optimize your media distribution
Simulate infinite Media Allocation scenarios to find the media mix that maximizes your ROI forecasting future outcomes.
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Frequent Refreshes
Refresh your MMM monthly, validate your forecasts, Calibrate your MMM with incrementality test data and improve your MMM robustness.
Steps to MMM Accuracy and Calibration
The MMM accuracy depends solely on the quality of historical data.
In most cases before it’s used for media allocation decisions it needs to be calibrated.
Historical Data Quality
Ensure data is complete and accurate
Data Cleaning
Remove errors and inconsistencies
Model Calibration
Adjust parameters for better accuracy
Incrementality Testing
Test Incremental impact on each media
Accuracy Assessments
Evaluate model’s precision and reliability
Allocation Decision
Make informed decisions based on results