Data sources
Marketing mix modeling integrations for any data source
A connector is the link between one of those accounts and your model. Authorise it once. After that, spend and revenue data arrive on their own, on a schedule. No analyst exporting spreadsheets. No engineering time to book. Nothing to maintain.
Mark the channels you spend on
Paid media
Organic social
Ecommerce and revenue
CRM and marketing automation
Storage and warehouse
Scheduled files, for any source with no API of its own.
Whatever your mix is, it models
of the eighteen connect themselves during the free trial.
You authorise the account, the spend history arrives, the model runs on it.
we set up with you, once you are inside.
Warehouse exports, retail media, CRM and ecommerce revenue.
TV, radio, direct mail and events go into the same model as paid search.
Custom data connectors, built for your model
A marketing mix model does not just need your data. It needs it at the right granularity. Spend by campaign and by day. The conversion window your business actually runs on. The splits that matter across your own accounts. A generic pipe moves a vendor's standard schema and leaves the model to cope with whatever arrives. A custom connector is built for what the model has to read, so the data is usable on the first run. That is why these are built rather than stocked. And you do not wait for one. The same data goes in as a scheduled file while the connector is being built.