Cassandra - Incrementality Measurement Platform for Charity

Plan your investments to unlock incremental donations

Measure what channel is driving you more donors and learn where to invest your next dollar to maximize donations

Book a demo

Plan your investments to unlock incremental donations

Measure what channel is driving you more donors and learn where to invest your next dollar to maximize donations

Book a demo

Plan your investments to unlock incremental donations

Measure what channel is driving you more donors and learn where to invest your next dollar to maximize donations

Book a demo

Measurement

See which campaigns drive incremental donations

End your measurement chaos. Make smarter investment decisions with transparent campaign data.

Allocation

Optimize your advertising for incremental donations

Invest in ads that deliver real, measurable profit by shifting your budget to high-impact campaigns.

Measurement

Use marginal analytics to learn where to spend your next $

End your measurement chaos. Get the truth about your marketing effectiveness, set budgets, and maximize your ROI.

Forecast

Plan your investments over time and forecast future donations

Get the truth about your marketing effectiveness, set budgets, and maximize your ROI.

"We didn’t trust last click analytics, Cassandra has been instrumental in giving us a complete picture of performance and how our brand investments are paying off. It’s also been a game changer for forecasting and budgeting"

Brady Josephson

Head of Growth

"We didn’t trust last click analytics, Cassandra has been instrumental in giving us a complete picture of performance and how our brand investments are paying off. It’s also been a game changer for forecasting and budgeting"

Brady Josephson

Head of Growth

"We didn’t trust last click analytics, Cassandra has been instrumental in giving us a complete picture of performance and how our brand investments are paying off. It’s also been a game changer for forecasting and budgeting"

Brady Josephson

Head of Growth

The results don't lie

See how 100+ marketing teams trust us to deliver

Velasca

+32% ROI Optimization

Boscolo viaggi

40% Budget Reallocation

Cura of Sweden

Giovanni, Performance Marketing Manager @ Velasca

"With Cassandra, CURA of Sweden gained a unified view of media effectiveness. The result: +82% increase in conversions and -16% drop in CAC within the first 60 days."

Gina Tricot

"Gina Tricot used Cassandra to blend eCommerce, offline and influencer data — identifying underperforming spend and achieving +53% ROI uplift."

Treedom

+80% YoY ROAS

Spedire.com

+19% Conversions

Velasca

+32% ROI Optimization

Boscolo viaggi

40% Budget Reallocation

Cura of Sweden

Giovanni, Performance Marketing Manager @ Velasca

"With Cassandra, CURA of Sweden gained a unified view of media effectiveness. The result: +82% increase in conversions and -16% drop in CAC within the first 60 days."