Plan your investments to unlock incremental donations

Measure what channel is driving you more donors and learn where to invest your next dollar to maximize donations

Plan your investments to unlock incremental donations

Measure what channel is driving you more donors and learn where to invest your next dollar to maximize donations

Plan your investments to unlock incremental donations

Measure what channel is driving you more donors and learn where to invest your next dollar to maximize donations

Measurement

See which campaigns drive incremental donations

End your measurement chaos. Make smarter investment decisions with transparent campaign data.

Allocation

Optimize your advertising for incremental donations

Invest in ads that deliver real, measurable profit by shifting your budget to high-impact campaigns.

Measurement

Use marginal analytics to learn where to spend your next $

End your measurement chaos. Get the truth about your marketing effectiveness, set budgets, and maximize your ROI.

Forecast

Plan your investments over time and forecast future donations

Get the truth about your marketing effectiveness, set budgets, and maximize your ROI.

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"We didn’t trust last click analytics, Cassandra has been instrumental in giving us a complete picture of performance and how our brand investments are paying off. It’s also been a game changer for forecasting and budgeting"

Brady Josephson

Head of Growth

"

"We didn’t trust last click analytics, Cassandra has been instrumental in giving us a complete picture of performance and how our brand investments are paying off. It’s also been a game changer for forecasting and budgeting"

Brady Josephson

Head of Growth

"

"We didn’t trust last click analytics, Cassandra has been instrumental in giving us a complete picture of performance and how our brand investments are paying off. It’s also been a game changer for forecasting and budgeting"

Brady Josephson

Head of Growth

Your marketing brain.

Cassandra is the AI marketing brain for growth teams. It learns what drives growth with marketing mix modeling and incrementality tests, then does the work in your ad accounts, within your rules.

Copyright © 2026 – All Rights Reserved

Your marketing brain.

Cassandra is the AI marketing brain for growth teams. It learns what drives growth with marketing mix modeling and incrementality tests, then does the work in your ad accounts, within your rules.

Copyright © 2026 – All Rights Reserved