+53% ROI
Cookies collapsed the measurement model. They rebuilt without them. ROI climbed.
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Invest only in incremental advertising channels
Cassandra is the MMM + incrementality experiments platform that tells you, in less than 30 days, where and when to invest to generate growth for your brand
Built for every industry that runs on data.
From B2B giants to fast-moving eCommerce brands, Cassandra adapts to your marketing reality helping teams prove ROI no matter the business model.
Measure channels that you thought were impossible to be measured
Leverage MMM and Incrementality to measure:
Offline and Online Media ROI
Marginal ROI to see where to invest your next $
Baseline sales
Promotion activity contribution and prove them scientifically
Ongoing measurements
MMM
Geo Experiments
Get ongoing measurements for multiple markets
Get ongoing measurements in hours for multiple markets. Cassandra is built for scalability:
Self-serviced insights managed directly by your marketing team
Multi-market measurements
Run Geo incrementality experiments with few clicks
One source of truth for all your marketing channels
Stop endless debates about which channel "really" drove conversions:
Give every stakeholder the same unbiased view of performance
Make budget decisions based on evidence, not politics
Transform measurement from battlefield into growth drivers
