We just raised €2M to make incrementality measurement scalable for you: Read Here
We just raised €2M to make incrementality measurement scalable for you: Read Here
Measure and Optimize your Media Mix with AI
Measure and Optimize your Media Mix with AI
Measure and Optimize your Media Mix with AI
Our software guides Budget allocation decisions using AI-enhanced Marketing Mix Modeling and Incrementality Testing to maximize your ROI.
Our software guides Budget allocation decisions using AI-enhanced Marketing Mix Modeling and Incrementality Testing to maximize your ROI.
✔️
14 day free trial
✔️
14 day free trial
✔️
No credit card required
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No credit card required
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Cancel anytime
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500+ Brands have already optimized their budget with Cassandra
500+ Brands have already optimized their budget with Cassandra
500+ Brands have already optimized their budget with Cassandra
PRODUCT
Cassandra solves marketing’s hardest measurement Challenges
Cassandra solves marketing’s hardest measurement Challenges
Cassandra solves marketing’s hardest measurement Challenges
Measure Online and Offline Media ROI
Measure each campaign performance without using user level data and without being constrained by Privacy regulations.
Measure Online and Offline Media ROI
Measure each campaign performance without using user level data and without being constrained by Privacy regulations.
Measure Online and Offline Media ROI
Measure each campaign performance without using user level data and without being constrained by Privacy regulations.
Measure long term effect of your ads
Detect what is the long term effect of your ads to diagnose the true impact of your media investments over time.
Measure long term effect of your ads
Detect what is the long term effect of your ads to diagnose the true impact of your media investments over time.
Measure long term effect of your ads
Detect what is the long term effect of your ads to diagnose the true impact of your media investments over time.
Plan your Media Allocation predicting the outcome
Forecast future performances and predict the future impact of your media allocation before implementing them.
Plan your Media Allocation predicting the outcome
Forecast future performances and predict the future impact of your media allocation before implementing them.
Plan your Media Allocation predicting the outcome
Forecast future performances and predict the future impact of your media allocation before implementing them.
Understand causal inference and how it relates to the marketing mix
Validate the causal relationship between your investments and your sales through advanced incrementality testing frameworks.
Understand causal inference and how it relates to the marketing mix
Validate the causal relationship between your investments and your sales through advanced incrementality testing frameworks.
Understand causal inference and how it relates to the marketing mix
Validate the causal relationship between your investments and your sales through advanced incrementality testing frameworks.
3 Measurement methodologies 1 Platform
3 Measurement methodologies 1 Platform
3 Measurement methodologies 1 Platform
Attributions
Real-Time
Tactical bottom funnel measurements
Limitation in measuring upper funnel campaigns
Attributions
Real-Time
Tactical bottom funnel measurements
Limitation in measuring upper funnel campaigns
Attributions
Real-Time
Tactical bottom funnel measurements
Limitation in measuring upper funnel campaigns
MMM
Strategic monthly measurements
Omnichannel measurements (online and offline)
Uncertainty dependent
MMM
Strategic monthly measurements
Omnichannel measurements (online and offline)
Uncertainty dependent
MMM
Strategic monthly measurements
Omnichannel measurements (online and offline)
Uncertainty dependent
Incrementality
Test/Control Methodology
Forward looking
Used to calibrate the MMM
Incrementality
Test/Control Methodology
Forward looking
Used to calibrate the MMM
Incrementality
Test/Control Methodology
Forward looking
Used to calibrate the MMM
GROWTH
How does Cassandra increases your ROI?
How does Cassandra increases your ROI?
How does Cassandra increases your ROI?
Machine learning-based Marketing Mix Modeling
Cassandra uses machine learning-based Marketing Mix Modeling. It analyzes all your data and creates a personalized Media Plan that maximizes your ROI.
TESTIMONIALS
What they say about us
What they say about us
What they say about us
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
HOW IT WORKS
1 software.
4 simple steps.
A lot of magic.
Upload Marketing Data
Begin your journey by uploading your marketing data with a CSV or by connecting your sources with connectors.
Cassandra analyzes Digital Advertising Campaigns, Offline Marketing Campaigns, Organic Activities (like email and social media), and Other Events (like Discounts, Price or Website changes, and store openings).
PS: If you don't have data right now, you can use our demo dataset to test Cassandra!
Analyze your marketing mix effectiveness
Build your MMM and analyze the:
Real incremental ROI of each channel
revenue attributed to each variable
impact of seasonality diminishing returns of each channel
Impact over time of advertising campaigns
The MMM it's then refreshed at a monthly basis improving its accuracy as it sees new data.
Predict the best Media Plan
Optimize your Marketing Mix with the AI-powered Budget allocator.
It allows you to:
run what if scenarios
predict how to allocate your marketing budget to maximize ROI
forecast future sales
guide your Marketing Mix decision to achieve your goal
Measure the Incremental Impact of new Marketing Campaigns with Incrementality Testing
Validate your Measurement insights by running Real life Geo-Incrementality tests that will enable you to inference causality. Then use the results of your experiments to calibrate your MMM at each refresh.
HOW IT WORKS
1 software.
4 simple steps.
A lot of magic.
Upload Marketing Data
Begin your journey by uploading your marketing data with a CSV or by connecting your sources with connectors.
Cassandra analyzes Digital Advertising Campaigns, Offline Marketing Campaigns, Organic Activities (like email and social media), and Other Events (like Discounts, Price or Website changes, and store openings).
PS: If you don't have data right now, you can use our demo dataset to test Cassandra!
Analyze your marketing mix effectiveness
Build your MMM and analyze the:
Real incremental ROI of each channel
revenue attributed to each variable
impact of seasonality diminishing returns of each channel
Impact over time of advertising campaigns
The MMM it's then refreshed at a monthly basis improving its accuracy as it sees new data.
Predict the best Media Plan
Optimize your Marketing Mix with the AI-powered Budget allocator.
It allows you to:
run what if scenarios
predict how to allocate your marketing budget to maximize ROI
forecast future sales
guide your Marketing Mix decision to achieve your goal
Measure the Incremental Impact of new Marketing Campaigns with Incrementality Testing
Validate your Measurement insights by running Real life Geo-Incrementality tests that will enable you to inference causality. Then use the results of your experiments to calibrate your MMM at each refresh.
HOW IT WORKS
1 software.
4 simple steps.
A lot of magic.
Upload Marketing Data
Begin your journey by uploading your marketing data with a CSV or by connecting your sources with connectors.
Cassandra analyzes Digital Advertising Campaigns, Offline Marketing Campaigns, Organic Activities (like email and social media), and Other Events (like Discounts, Price or Website changes, and store openings).
PS: If you don't have data right now, you can use our demo dataset to test Cassandra!
Analyze your marketing mix effectiveness
Build your MMM and analyze the:
Real incremental ROI of each channel
revenue attributed to each variable
impact of seasonality diminishing returns of each channel
Impact over time of advertising campaigns
The MMM it's then refreshed at a monthly basis improving its accuracy as it sees new data.
Predict the best Media Plan
Optimize your Marketing Mix with the AI-powered Budget allocator.
It allows you to:
run what if scenarios
predict how to allocate your marketing budget to maximize ROI
forecast future sales
guide your Marketing Mix decision to achieve your goal
Measure the Incremental Impact of new Marketing Campaigns with Incrementality Testing
Validate your Measurement insights by running Real life Geo-Incrementality tests that will enable you to inference causality. Then use the results of your experiments to calibrate your MMM at each refresh.
CASE STUDIES
Our success stories
Our success stories
Our success stories
How Gina Tricot improved its ROI by +53% by leveraging Cassandra MMM SaaS
How Gina Tricot improved its ROI by +53% by leveraging Cassandra MMM SaaS
How Gina Tricot improved its ROI by +53% by leveraging Cassandra MMM SaaS
Marketing Mix Modeling and ROI Optimization Case Study.
+53% in ROAS
+53% in ROAS
+53% in ROAS
How Treedom reduced its cost per order by 19% by leveraging Cassandra MMM
How Treedom reduced its cost per order by 19% by leveraging Cassandra MMM
How Treedom reduced its cost per order by 19% by leveraging Cassandra MMM
How Treedom reduced its cost per order by 19% by leveraging Cassandra MMM.
19% reduction in the overall cost per order (CPO)
19% reduction in the overall cost per order (CPO)
19% reduction in the overall cost per order (CPO)
Spedire.com: +19% Conversions with the same budget invested in 1 month
Spedire.com: +19% Conversions with the same budget invested in 1 month
Spedire.com: +19% Conversions with the same budget invested in 1 month
How much should I allocate in each media to maximize my ROI?
+19% in conversion with the same budget
+19% in conversion with the same budget
+19% in conversion with the same budget
MINIMUM CONDITIONS TO TAKE OFF
Something about you
Something about you
Something about you
Spending over 30k on ads each month
This ensures your marketing is extensive enough for Cassandra's optimization tools to make a real difference, leading to a better ROI from your campaigns.
Having at least 2 years of historical data
It lets Cassandra accurately analyze and predict the impact of your marketing, considering seasonal trends and shifts in consumer behavior.
Solutions
Solutions
Elevating Marketing and Data Teams with Cassandra.
Marketers
Marketing Analysts
Data Analysts
Industries
Companies
Cassandra’s Data Insights for every Company.
Technology
Retail
Travel
Education
eCommerce
Agencies
Future-proof your media optimization to serve clients better.
Mediums
Measure any type of ad spend.
iOS
Android
Web
TV
Influencer Marketing
Out of Home
In game
Ready to stop wasting and start optimizing?
Ready to stop wasting and start optimizing?
Ready to stop wasting and start optimizing?
Book a call with us Today and discovery how Cassandra can transform your Marketing ROI in just 7 Days.
Book a call with us Today and discovery how Cassandra can transform your Marketing ROI in just 7 Days.
Book a call with us Today and discovery how Cassandra can transform your Marketing ROI in just 7 Days.
Innovative startup born from the idea of optimizing investments in marketing.
Cassandra Srl, P.Iva 12645410965 - corso di Porta Romana 6 – Milano – 20122
Innovative startup born from the idea of optimizing investments in marketing.
Cassandra Srl, P.Iva 12645410965 - corso di Porta Romana 6 – Milano – 20122