Improve Marketing ROI
Cassandra uses AI & Marketing Mix Modeling to predict what to spend on each channel to maximize your ROI.
The Marketing Investment Distribution Problem
How you distribute marketing investments in your strategy positively or negatively influences your economic growth.
Discover a scientific method to do it.
A New Method to Allocate Marketing Investments
Cassandra uses machine learning & marketing mix modeling techniques to guide you in your budget allocation decisions by predicting ROI of different scenarios.
It analyzes historical data and its correlation with dozens of variables to define the optimal budget allocation in order to maximize ROI.
Cassandra learns from Raw Data such as:
Spend, impressions and clicks by Campaign Type
Email list, contacts and customers
Traffic and products prices
Industry keywords trends
Daily cases and movement data
Currency change, oil price change etc…
Manipulates, transforms and …
The Marketing Mix Algorithms behind Cassandra
Cassandra is always improving as it sees new data
We leverage a mix of algorithms to give the most accurate predictions and budget allocations including:
- Neural Network
- Facebook Robyn
- Custom Statistical Algorithms
Cassandra helps you answer these questions
Not sure what is the right investment for a channel?
Every advertising channel has a saturation point that, if exceeded, lowers your investment’s ROI.
Cassandra shows you exactly this point and allows you to avoid it, suggesting the optimal spending volume for each channel.
What impact do investments in TV, Radio and Influencers have on your strategy?
Cassandra can measure the impact of channels that are not directly measurable by showing you the ROI of each one of them such as:
A scientific decision is only made when supported by data.
Getting clean data, in a cookie-less world is getting harder and harder.
With Cassandra get control of all your data and obtain a report on your business updated daily with KPIs such as:
How difficult is it to implement this solution within my team?
Cassandra was designed for marketing teams managing over 10k$/month in advertising investments.
You don’t need to be a techie to implement it.
Onboarding, setup, optimization will be done by the Cassandra team.