Same team. Growth that compounds.

How brands found what caused their sales and moved budget to it.

Read the result in context.

Each story belongs to its own method, period and conditions. Historical measurement outcomes are separate from the new AI execution workflow.

Explore the platform

Marketing mix modeling

Charity: water

−20% CAC

Cut donor acquisition cost 20% — same budget.

Spedire.com

+19% Conversions

Gina Tricot

+53% ROI

Treedom

Cassandra found Treedom's Performance Max spend wasn't pulling its weight. They cut 15% of budget, sales held, and cost per order fell 19%.

Cura of Sweden

+82% Orders / −16% cost per conversion

Red Boscolo-branded coach bus parked by a riverside promenade with a Ferris wheel

Boscolo Viaggi

+45% Revenue Growth

Close-up of brown suede lace-up shoes worn with cuffed trousers on a cobblestone street

Velasca

Giovanni Gandossi, Performance Marketing & BI Manager, Velasca

In Italy, Search returned 3–9× incrementally — the highest of any channel. Velasca used Cassandra's GeoMatch to cut the uncertainty and reallocate budget with confidence, market by market.

Luxury boutique interior with designer handbags, shoes, and clothing on display

Lampoo

Giovanni, Performance Marketing Manager @Velasca

How Marketing Mix Modeling Software can help brands increase their ROAS and optimize spend efficiency — Lampoo achieved +80% YoY ROAS with Cassandra.

Historic pink and cream building facade with people at the entrance

UniPegaso

-7% CAC