Cassandra was born in January 2023 with the support of international investors and led by marketing visionaries. We developed an effective self-service platform that eliminates attribution and human bias and consultant dependency. We empower marketers to discover measurement truth in days, not months.
Adopted by top brands in 12 countries
Who belive in our mission
Backed by international investors who hate marketing measurement bias
Diyala D'aveni
Vento Ventures
Koen Christiaens
Pitchdrive
Irene Mingozzi
Italian Founders Fund
Michele Grazioli
Mival Capital
Nereo Sciutto
Webranking
Arturo Diaz
Entropy
Marco Di Pietro
Ideapura
Brandon Lupo
Slicedbread Agency
Lorenzo Lato
Angel
Our Technology Stack:
Hybrid MMM Approach: Combining Project Robyn and Google Meridian multi-measurement-model experience
Incrementality proof: Geo-lift experiments integrated directly into platform
Multi-market Intelligence: One platform managing measurement across multi markets, multi products and multi-objectives (ie.Sales in unit or value)
Automated Data Pipeline: API connectors eliminating manual data entry chaos
Bi-weekly Insights: Models refreshed every two weeks accessible on the fly, not quarterly consultant reports
Why We Built It This Way: Measuring true advertising impact is an expensive and difficult job. There are multiple solutions in the market that require intensive technical skills to be leveraged. We have chosen to use multiple proven open-source foundations (Robyn, Meridian) over proprietary black boxes. Transparency builds trust while offering an easy user experience. You don’t need technical expertise, just the right data and objective.
We believe that if we simplify the user experience while maintaining measurement sophistication as high as possible, truth based measurements will help our clients make more revenue out of the same marketing investments
Cristian Nozzi
Co-Founder & CTO
Engineering leader with deep expertise in data science and marketing technology. Believes that great technology should be invisible to users while delivering easy to interpret insights.
Gabriele Franco
Co-Founder & CEO
Marketing measurement expert who experienced attribution chaos firsthand. Obsessed with giving marketers the truth they need to make confident decisions.
“There are 1.15Trillion $ per year invested in advertising in the world, and they are mostly allocated based on wrong measurement, politics, and misleading tracking systems. The opportunity for Science based solutions like Cassandra is immense”
- Gabriele Franco
Strategic Partnerships
Meta Measurement Partner: Exclusive access to advanced incrementality tools
Google Meridian Integration: First platform to offer seamless Meridian comparison
SOC-2 Type II Certified: Enterprise-grade security and compliance
Industry Recognition
Featured in "The Rise of Marketing Measurement" industry reports
Speaking engagements at major marketing conferences
Case studies referenced by leading marketing publications
