The Cassandra Flow

Watch how top marketing teams measure the unmeasurable. Real stories, real data, real results.

Discover all lessons

Trending Now

  • Pilot Tutorial: Marketing Mix Modeling using Python

    Pilot Tutorial: Marketing Mix Modeling using Python

    MMM 101

  • Ep. 1 - Marketing Mix Modeling 101: Introduction to Marketing Mix Modeling (MMM)

    Ep. 1 - Marketing Mix Modeling 101: Introduction to Marketing Mix Modeling (MMM)

    Podcast

  • In-Housing Marketing Mix Model. The pros and cons of in-housing Marketing Mix Models.

    In-Housing Marketing Mix Model. The pros and cons of in-housing Marketing Mix Models.

    MMM 101

  • Ep. 4 - Marketing Mix Modeling: Analyzing Facebook Robyn One-Pager output models

    Ep. 4 - Marketing Mix Modeling: Analyzing Facebook Robyn One-Pager output models

    MMM with Robyn

  • Ep. 1 - Marketing Mix Modeling: What is Facebook Robyn?

    Ep. 1 - Marketing Mix Modeling: What is Facebook Robyn?

    MMM with Robyn

  • Pilot Tutorial: Marketing Mix Modeling using Python

    Pilot Tutorial: Marketing Mix Modeling using Python

    MMM 101

  • Ep. 1 - Marketing Mix Modeling 101: Introduction to Marketing Mix Modeling (MMM)

    Ep. 1 - Marketing Mix Modeling 101: Introduction to Marketing Mix Modeling (MMM)

    Podcast

  • In-Housing Marketing Mix Model. The pros and cons of in-housing Marketing Mix Models.

    In-Housing Marketing Mix Model. The pros and cons of in-housing Marketing Mix Models.

    MMM 101

  • Ep. 4 - Marketing Mix Modeling: Analyzing Facebook Robyn One-Pager output models

    Ep. 4 - Marketing Mix Modeling: Analyzing Facebook Robyn One-Pager output models

    MMM with Robyn

  • Ep. 1 - Marketing Mix Modeling: What is Facebook Robyn?

    Ep. 1 - Marketing Mix Modeling: What is Facebook Robyn?

    MMM with Robyn

MMM 101

  • Attribution Multipliers Can Act As A Bridge To In Platform Attribution

    Attribution Multipliers Can Act As A Bridge To In Platform Attribution

    MMM 101

  • Come pianificare gli investimenti usando MMM e incrementality testing

    Come pianificare gli investimenti usando MMM e incrementality testing

    MMM 101

  • In-Housing Marketing Mix Model. The pros and cons of in-housing Marketing Mix Models.

    In-Housing Marketing Mix Model. The pros and cons of in-housing Marketing Mix Models.

    MMM 101

  • Baseline In Marketing Mix Model Explained Simply

    Baseline In Marketing Mix Model Explained Simply

    MMM 101

  • Cassandra Geo Match: Experimentation at speed and at optimum cost

    Cassandra Geo Match: Experimentation at speed and at optimum cost

    MMM 101

  • Attribution Multipliers Can Act As A Bridge To In Platform Attribution

    Attribution Multipliers Can Act As A Bridge To In Platform Attribution

    MMM 101

  • Come pianificare gli investimenti usando MMM e incrementality testing

    Come pianificare gli investimenti usando MMM e incrementality testing

    MMM 101

  • In-Housing Marketing Mix Model. The pros and cons of in-housing Marketing Mix Models.

    In-Housing Marketing Mix Model. The pros and cons of in-housing Marketing Mix Models.

    MMM 101

  • Baseline In Marketing Mix Model Explained Simply

    Baseline In Marketing Mix Model Explained Simply

    MMM 101

  • Cassandra Geo Match: Experimentation at speed and at optimum cost

    Cassandra Geo Match: Experimentation at speed and at optimum cost

    MMM 101

MMM with excel

  • Ep. 6 - Marketing Mix modeling: How to Minimize Cost Per Order using Excel Solver

    Ep. 6 - Marketing Mix modeling: How to Minimize Cost Per Order using Excel Solver

    MMM with excel

  • Ep. 5 - Marketing Mix Modeling: How to create a Marketing Forecaster with EXCEL

    Ep. 5 - Marketing Mix Modeling: How to create a Marketing Forecaster with EXCEL

    MMM with excel

  • Ep. 4.1 - Marketing Mix Modeling: How to show Adstock and Diminishing Returns Graphs on EXCEL

    Ep. 4.1 - Marketing Mix Modeling: How to show Adstock and Diminishing Returns Graphs on EXCEL

    MMM with excel

  • Ep. 4 - Marketing Mix Modeling: How to Transform media with Diminishing Returns and Adstock on Excel

    Ep. 4 - Marketing Mix Modeling: How to Transform media with Diminishing Returns and Adstock on Excel

    MMM with excel

  • Ep. 3 - Marketing Mix Modeling: Learning Algorithm on EXCEL

    Ep. 3 - Marketing Mix Modeling: Learning Algorithm on EXCEL

    MMM with excel

  • Ep. 6 - Marketing Mix modeling: How to Minimize Cost Per Order using Excel Solver

    Ep. 6 - Marketing Mix modeling: How to Minimize Cost Per Order using Excel Solver

    MMM with excel

  • Ep. 5 - Marketing Mix Modeling: How to create a Marketing Forecaster with EXCEL

    Ep. 5 - Marketing Mix Modeling: How to create a Marketing Forecaster with EXCEL

    MMM with excel

  • Ep. 4.1 - Marketing Mix Modeling: How to show Adstock and Diminishing Returns Graphs on EXCEL

    Ep. 4.1 - Marketing Mix Modeling: How to show Adstock and Diminishing Returns Graphs on EXCEL

    MMM with excel

  • Ep. 4 - Marketing Mix Modeling: How to Transform media with Diminishing Returns and Adstock on Excel

    Ep. 4 - Marketing Mix Modeling: How to Transform media with Diminishing Returns and Adstock on Excel

    MMM with excel

  • Ep. 3 - Marketing Mix Modeling: Learning Algorithm on EXCEL

    Ep. 3 - Marketing Mix Modeling: Learning Algorithm on EXCEL

    MMM with excel

MMM with Robyn

  • Cassandra - Target ROAS Budget Allocator Powered by Facebook Robyn

    Cassandra - Target ROAS Budget Allocator Powered by Facebook Robyn

    MMM with Robyn

  • Ep. 10 - Marketing Mix Modeling: Deploy and Train Facebook Robyn in Cloud

    Ep. 10 - Marketing Mix Modeling: Deploy and Train Facebook Robyn in Cloud

    MMM with Robyn

  • Free No-Code Marketing Mix Modeling Software - Powered by Facebook Robyn

    Free No-Code Marketing Mix Modeling Software - Powered by Facebook Robyn

    MMM with Robyn

  • Ep. 8 - Marketing Mix Modeling: Calibrate Facebook Robyn's Models for Best Results

    Ep. 8 - Marketing Mix Modeling: Calibrate Facebook Robyn's Models for Best Results

    MMM with Robyn

  • Cassandra - Target ROAS Budget Allocator Powered by Facebook Robyn

    Cassandra - Target ROAS Budget Allocator Powered by Facebook Robyn

    MMM with Robyn

  • Ep. 10 - Marketing Mix Modeling: Deploy and Train Facebook Robyn in Cloud

    Ep. 10 - Marketing Mix Modeling: Deploy and Train Facebook Robyn in Cloud

    MMM with Robyn

  • Free No-Code Marketing Mix Modeling Software - Powered by Facebook Robyn

    Free No-Code Marketing Mix Modeling Software - Powered by Facebook Robyn

    MMM with Robyn

  • Ep. 8 - Marketing Mix Modeling: Calibrate Facebook Robyn's Models for Best Results

    Ep. 8 - Marketing Mix Modeling: Calibrate Facebook Robyn's Models for Best Results

    MMM with Robyn

MMM with Meridian

  • Meridian Tutorial: Building a National MMM for eCommerce

    Meridian Tutorial: Building a National MMM for eCommerce

    MMM with Meridian

  • Meridian Marketing Mix Modeling: Python Tutorial

    Meridian Marketing Mix Modeling: Python Tutorial

    MMM with Meridian

  • Meridian Tutorial: Building a National MMM for eCommerce

    Meridian Tutorial: Building a National MMM for eCommerce

    MMM with Meridian

  • Meridian Marketing Mix Modeling: Python Tutorial

    Meridian Marketing Mix Modeling: Python Tutorial

    MMM with Meridian

Podcast

  • Ep. 1 Incrementality Testing - Measure Your AD Effectiveness Without Cookies

    Ep. 1 Incrementality Testing - Measure Your AD Effectiveness Without Cookies

    Podcast

  • Ep. 5 - Marketing Mix Modeling 101: Transform Insights into Actions

    Ep. 5 - Marketing Mix Modeling 101: Transform Insights into Actions

    Podcast

  • Ep. 4 - Marketing Mix Modeling 101: Modeling Phase | Data Engineering and Modeling Techniques

    Ep. 4 - Marketing Mix Modeling 101: Modeling Phase | Data Engineering and Modeling Techniques

    Podcast

  • Ep. 3 - Marketing Mix Modeling 101: Pre-modeling Phase | Data Validation and Review

    Ep. 3 - Marketing Mix Modeling 101: Pre-modeling Phase | Data Validation and Review

    Podcast

  • Ep. 2 - Marketing Mix Modeling 101: The 5 Steps of any MMM Project

    Ep. 2 - Marketing Mix Modeling 101: The 5 Steps of any MMM Project

    Podcast

  • Ep. 1 Incrementality Testing - Measure Your AD Effectiveness Without Cookies

    Ep. 1 Incrementality Testing - Measure Your AD Effectiveness Without Cookies

    Podcast

  • Ep. 5 - Marketing Mix Modeling 101: Transform Insights into Actions

    Ep. 5 - Marketing Mix Modeling 101: Transform Insights into Actions

    Podcast

  • Ep. 4 - Marketing Mix Modeling 101: Modeling Phase | Data Engineering and Modeling Techniques

    Ep. 4 - Marketing Mix Modeling 101: Modeling Phase | Data Engineering and Modeling Techniques

    Podcast

  • Ep. 3 - Marketing Mix Modeling 101: Pre-modeling Phase | Data Validation and Review

    Ep. 3 - Marketing Mix Modeling 101: Pre-modeling Phase | Data Validation and Review

    Podcast

  • Ep. 2 - Marketing Mix Modeling 101: The 5 Steps of any MMM Project

    Ep. 2 - Marketing Mix Modeling 101: The 5 Steps of any MMM Project

    Podcast

See how to grow, don't guess it

Unlock measurements and decisions that will unlock growth for your brand

Book a demo

Product

Platform

Marketing Mix Model

Incrementality Testing

Always on Incrementality

Pricing

For Agencies

For Brands

Solution

Ecommerce

B2B

Universities

Charity

Fintech

Resources

Manifesto

Video Academy

Blog

Learn

Success Cases

Customers

Company

About Us

Jobs & Careers

Contact Us

Legal

Privacy Policy

Terms of Service

SOC 2 Type 2

Copyright © 2025 – All Rights Reserved

See how to grow, don't guess it

Unlock measurements and decisions that will unlock growth for your brand

Book a demo

Product

Platform

Marketing Mix Model

Incrementality Testing

Always on Incrementality

Pricing

For Agencies

For Brands

Solution

Ecommerce

B2B

Universities

Charity

Fintech

Resources

Manifesto

Video Academy

Blog

Learn

Success Cases

Customers

Company

About Us

Jobs & Careers

Contact Us

Legal

Privacy Policy

Terms of Service

SOC 2 Type 2

Copyright © 2024-2025 – All Rights Reserved