Cassandra Named as Top Marketing Analytics Tools to Watch in 2025

We're thrilled to announce that Cassandra has been featured as one of the leading marketing analytics tools by tekpon, highlighting the most innovative solutions shaping the future of marketing measurement.

This recognition comes at a pivotal time when the $6.2 billion marketing analytics market is rapidly evolving, and businesses are desperately seeking trustworthy alternatives to broken attribution models that have plagued the industry for years.

What This Recognition Means

Being highlighted among the industry's most promising tools validates what our clinet based of brands & agency clients already know:

traditional attribution is fundamentally broken, and marketers need a "second brain immune to internal politics" that honestly reveals what's working and what's not.

The newsletter specifically recognized Cassandra for our "Unified MMM and Incrementality Testing for budget optimization without user-level data dependency" – a capability that directly addresses the industry's most pressing challenges:

• Privacy-first measurement that works in the cookieless era

• Unbiased attribution free from internal politics and platform self-reporting

• Unified methodology combining Marketing Mix Modeling with incrementality testing

• Actionable insights that drive real budget optimization, not just dashboards

• Enterprise-scale solutions for multi-market brands spending $50k+ monthly on advertising

Why This Matters Now

The recognition comes as marketers are experiencing what the newsletter called "chaos" – with Reddit communities filled with frustrated voices saying "GA4 is horrible" and "struggling to create attribution reports that provide an accurate picture."

Meanwhile, the industry is consolidating around first-party data ownership and activation, with major acquisitions like Experian acquiring Audigent and Publicis buying Lotame to deepen their consumer identity capabilities.

Cassandra's inclusion in this watchlist reflects our unique position in solving the attribution crisis through:

• Experiment-driven truth: Running incrementality experiments to establish ground truth data in 30 days

• Model calibration: Using experimental results to train MMM models that get smarter with each test

• Confidence-based forecasting: Providing budget allocation recommendations backed by proven incrementality

Proven Results That Matter

This recognition is supported by concrete client outcomes that demonstrate real business impact:

• Gina Tricot improved ROI by +53% using Cassandra's MMM optimization

• Treedom reduced cost per order by 19% through our budget allocation recommendations

• Spedire.com achieved +19% conversions with the same budget investment in just one month

Looking Ahead

As AI continues to reshape marketing analytics – with 77% of new tools now including embedded AI for anomaly detection – Cassandra remains focused on what truly matters: providing marketers with measurement they can actually trust.

The newsletter noted that "simplicity beats sophistication" and that users want answers, not dashboards. This perfectly aligns with our mission to eliminate the complexity and bias that has made marketing measurement an exercise in guesswork rather than science.

We appreciate this industry recognition and remain committed to building solutions that restore confidence in marketing measurement. For marketers tired of broken attributions and seeking truth-based insights, this validation confirms they're not alone in their frustrations – and that better solutions exist.

Ready to move beyond broken attribution? Book a demo and discover what unbiased measurement can do for your marketing ROI.

Thanks to our clients and community for making this recognition possible. Your trust drives our innovation.