Measured (measured.com) alternatives in 2026: eight marketing mix modeling and incrementality platforms
Eight alternatives to Measured: Sellforte for retail and ecommerce, Recast for a Bayesian model with geo tests, Triple Whale for ecommerce brands starting free, Haus for experiments, LiftLab for budgets a CFO has to defend, Lifesight for one unified view, Fospha for daily ad-level measurement. And Cassandra, an AI marketing brain that measures, then moves budgets and ads.
We are Cassandra, one of the eight, and we wrote this page. The order is not a verdict, and every entry ends with something to check.
How these were chosen
- The rule: Measured says it "combines causal experiments with media mix modeling". Each alternative describes both on its own site.
- The pick: seven such vendors, plus us, in no order of merit.
- The source: each vendor's own public pages, read on 12 October 2026.
Cassandra
An AI marketing brain for growth teams. It learns what drives growth and does the work within the rules the team sets.
A Bayesian marketing mix model checked by live geo experiments. Every move is checked against its forecast.
Start for free with your website and data, or book a demo. Paid plans scale with yearly ad spend.
Best for growth teams and agencies. Customers include Gina Tricot, Velasca and charity: water.
A channel needs enough spend history and variation to read. Geo experiments need regional structure. Tests take a few weeks.
Sellforte
Their own words: "The Measurement & Optimization OS for Retail and Ecommerce".
Says its models are Bayesian, calibrated with incrementality tests, including geo lift tests, and attribution data. Reports incremental ROAS by campaign and ad set.
As listed on 12 October 2026, at $300,000 average monthly media spend: from $1,900 a month (Incrementality Testing) to $8,500 (Enterprise, plus customizations).
Best for retail or ecommerce teams wanting modeling, testing and attribution in one always-on system.
Ask how the ad-set readings are derived and validated.
Recast
Their own words: "Marketing planning & analysis infrastructure".
A Bayesian marketing mix model with forecasting and planning, plus GeoLift by Recast for geo tests.
MMM pricing on request. GeoLift by Recast lists $100 a month or $1000 a year, or a six-month free trial, as listed on 12 October 2026.
Best for teams wanting a Bayesian model for planning, plus geo tests they run themselves.
Ask which parts of the model and planning your team runs, and which Recast runs.
Triple Whale
Their own words: Compass, "unifying MTA, MMM, and incrementality in one place".
Multi-touch attribution through the Triple Pixel, plus Compass for holdouts, geo-lift tests and marketing mix modeling.
Free plan. Paid plans are priced on annual GMV and package. Compass is an add-on, included on Enterprise.
Best for ecommerce brands wanting attribution, analytics and AI in one platform, starting free.
Check which plan includes Compass, where its marketing mix modeling and incrementality testing sit.
Haus
Their own words: "Evidence-backed marketing decisions that unlock growth."
Incrementality Experiments, Causal MMM ("Incrementality-powered MMM") and Causal Attribution.
Four plans, each through a demo, so pricing is quoted on request.
Best for teams built around a regular testing programme, with a model grounded in it.
Ask how often experiment results enter the model, and how they reach the budget plan.
Lifesight
Their own words: "Agentic Unified Marketing Measurement".
Causal MMM, Causal Attribution and Incrementality Testing, including geo-lift tests. Lifesight says every test calibrates the model.
One annual subscription across three plans, estimated by Lifesight's experts, so pricing is quoted on request. Managed Measurement is an add-on.
Best for teams wanting modeling, attribution and geo testing in one view, with managed measurement as an option.
Ask what the subscription and the managed add-on cover at your scope.
Fospha
Their own words: "Measurement that changes what happens next".
Describes an always-on Daily MMM down to ad level, built on causal and Bayesian modeling, across web, Amazon and TikTok Shop, plus Incrementality Testing.
Three tiers, as listed on 12 October 2026, from Lite at $1,500 a month for $100k to $500k monthly media spend.
Best for ecommerce brands selling on their own site and marketplaces, wanting daily ad-level reads.
The published tiers start at $100k of monthly media spend.
LiftLab
Their own words: "Agile Marketing Mix Modeling for Growth Leaders".
An Agile MMM and an Incrementality Testing Suite. LiftLab says you can "Prove causal lift with auditable geo experiments, then feed the results back into your Agile MMM".
Pricing is quoted on request through a demo.
Best for growth leaders wanting a model and geo tests run as one loop.
Ask what is included at your scope: markets, channels, refresh frequency and support.
What Measured publishes
- Products: Media Mix Modeling, Incrementality Testing, a Media Plan Optimizer, a Cross-Channel Dashboard, Benchmarks and Strategic Services.
- The model: "a regression-based marketing mix model (MMM) which incorporates Bayesian-style elements", calibrated with geo test results as priors.
- Pricing: quoted on request, through a demo.
Where the eight differ
- Bayesian: Sellforte, Recast, Fospha and Cassandra describe Bayesian models. Measured describes Bayesian-style priors.
- Attribution: Sellforte, Triple Whale, Lifesight and Haus list an attribution product.
- Access: Sellforte and Fospha list prices. Triple Whale and Cassandra start free. Haus, Lifesight and LiftLab quote on request.
- Focus: Haus leads with experiments, Fospha a daily ad-level model, Cassandra measurement plus the work.
When staying with Measured is the better choice
- One enterprise vendor: Measured covers modeling, testing, planning and benchmarks.
- A dedicated strategist: offered through its Strategic Services.
- Your testing history: past results are an asset, so check a new platform can take them in.
- Finance trusts its numbers: that trust takes time to build.
What to check before switching
- Price at your scope: markets, channels, refresh frequency and support.
- Calibration: what the model is calibrated against, and for which channels.
- Past experiments: whether earlier results carry over as evidence.
- Who does the work: your team, a strategist, or the platform within your rules.
What this page does not do
- No product tests. Vendor claims come from their own pages, read on 12 October 2026.
- No ranking, not complete. Other vendors meet the rule too.
- It ages. Out of date? Write to hello@cassandra.app.
Cassandra is an AI marketing brain for growth teams: a Bayesian marketing mix model checked by live geo experiments, doing the work within the rules the team sets. Start for free with your website and data, or book a demo.
How to decide
- Retail or ecommerce, all in one system: Sellforte.
- A Bayesian model for planning, plus geo tests: Recast.
- Ecommerce, starting free: Triple Whale.
- Experiments at the centre: Haus.
- One unified measurement view: Lifesight.
- Daily ad-level reads: Fospha.
- Budgets a CFO can defend: LiftLab.
- Measurement and the work, within your rules: Cassandra.
Questions
What are the main alternatives to Measured?
Sellforte, Recast, Triple Whale, Haus, LiftLab, Lifesight, Fospha and Cassandra. Each pairs a marketing mix model with incrementality testing, as Measured does.
How is Measured priced?
Measured's site routes buyers to a demo, so pricing is quoted on request. Sellforte and Fospha list prices, Recast lists one for GeoLift, and Cassandra starts free.
Which Measured alternatives offer a free plan or trial?
Cassandra starts free with your website and data, Triple Whale offers a free plan, and Recast offers a six-month free trial of GeoLift.
Is Measured the same company as Simply Measured?
No. Measured, at measured.com, is a marketing effectiveness platform. Simply Measured is a social analytics firm that Sprout Social acquired in 2017.
How were these eight chosen?
Each describes both a marketing mix model and incrementality testing on its own site. Seven vendors plus us, in no order of merit.
Is this list biased?
We wrote it and we are on it. Against that: a stated rule, vendors' own pages as sources, a check on every entry, and no ranking.