Cassandra.app, the AI-powered platform designed to improve media mix performance and boost advertising ROI, has successfully closed a €2 million seed funding round.

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This new capital will drive Cassandra.app’s international expansion and accelerate the development of its AI-powered Marketing Mix Modeling, integrating Google’s Meridian technology within three months.

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The €2 million funding round was led by Italian Founders Fund, with participation from industry-expert investors including PitchDrive (Belgium), Webranking (Italy), Mana Ventures (US), Lorenzo Lato (Italy), and Marco di Pietro (Switzerland). The capital will be used to further develop the platform, expand the team, and strengthen Cassandra.app’s international presence.

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‍Positioned as an independent partner for brands, Cassandra.app empowers its collaborations with major platforms and cutting-edge technologies to refine its solutions.

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By embracing Google’s latest advancements, the company continues to push the boundaries of data-driven advertising optimization.

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Founded in 2023 by Gabriele Franco and Cristian Nozzi, Cassandra.app has changed the marketing mix modeling industry with sophisticated machine learning algorithms that automatically analyze advertising data, organizing and identifying inefficient budget allocations.

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‍It suggests more effective budget reallocations generating predictive scenarios to estimate the impact of future campaigns. Their product allowed the company to grow to €1M in Annual Recurring Revenue in 16 months profitably.

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Cassandra.app’s also recently completed an integration with Meta, becoming a Marketing Mix Modelling partner.
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"Securing this funding is a major step forward for us," said Gabriele Franco, co-founder of Cassandra.app. "This will enable us to further strengthen our product and accelerate our expansion into key global markets. Our goal is to empower brands with cutting-edge tools for data-driven advertising optimization, and this investment brings us closer to that vision."

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Currently, Cassandra supports over 60 clients globally, including companies like Treedom (Italy), Verisure (France), Ferragamo (Italy), Urban Armor Gear (US) and Baltic Born (US), analyzing more than €500 million in ad investments annually.

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"The future of marketing can no longer rely on outdated models. Thanks to AI and machine learning, Cassandra.app empowers brands to make data-driven decisions and optimize their budgets with scientific precision. We will be recruiting top talents and accelerating both our technical 12-month roadmap and commercial outreach"

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added Franco. With this new funding, Cassandra.app is poised to strengthen its position in the global AI-based advertising investment optimization sector.

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