Cura of Sweden hit +82% conversions during international expansion.

Cassandra MMM is a self-service software that enables businesses to model their media mix effectiveness and receive media plans that maximize their sales.

We partnered with Cura of Sweden, an innovative sleep-wellness brand dedicated to developing high-quality, sleep-enhancing products.

‍Problem:

Cura Sweden was struggling to internationalize their brand in multiple countries maintaining marginal costs in line with their financial projections.

Multitouch attribution was not enough because the long time to purchase did not allow Google Analytics to track performances properly and understanding the contribution of each investment on their sales was impossible.

S‍olution:

Cassandra MMM worked closely with Cura of Sweden to analyze their media mix and develop a customized media plan that would maximize their sales.

By using our cloud-based software, we were able to model their media mix and investments scenario that improved the effectiveness of their marketing channels.

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Impact:

Our collaboration with Cura Sweden resulted in significant improvements in their advertising budget, total paid orders and cost per order.

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• +82% in Orders from paid media‍

• -16% In cost per conversion

• +52% marketing budget invested

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Cassandra was able to identify which marketing channels were providing the best ROI and optimize their media mix accordingly, resulting in a significant improvement in their sales and advertising budget allocation.‍