Revenue by campaign, last 30 days
Example
€140k
€118k
Keep
€62k
€9k
Cut €16k
€40k
€54k
Scale
€20k
€31k
Scale
Platform says
Measured by Cassandra
Every measurement
in one place
Attribution says one thing. Incrementality says another. You're left reconciling them in a spreadsheet.
One calibrated view that merges attribution and incrementality.
You measure what your marketing actually drove.
How it works
Platform ROAS next to the real return
See exactly where attribution overstates or understates your real marketing impact.
The real lift of every campaign,
channel by channel
Measure incremental lift at campaign granularity.
Filter by channel, compare across your full media mix.
A clear next move for every campaign
Models refresh automatically every day.
When the evidence changes, Cassandra proposes the budget move and can apply it, within your rules.
See platform numbers next to the model and test results.
Keep the forecast, the actual outcome and the measurement window together.
Use performance and incrementality evidence to prepare the next budget move. Cassandra implements supported changes within your workspace permissions, then checks the result against the saved prediction.
Available actions depend on your connected workspace and permissions.
See how the result is checked →
Example execution
Illustrative
Budget plan prepared
Prepared
Required approval received
Approved
Supported budget change applied
Implemented
Confirm the scope and permissions. Request approval where your workspace rules require it.
Compare the observed result with the saved prediction. Keep supported findings and open questions for the next decision.
