How to make Marketing Mix Modeling accessible by everybody – Measure Up Podcast

Welcome to the “Measure Up” Podcast by Jim Gianoglio.

Jim Gianoglio is the Director of Marketing Analytics at Bounteous.

He has an incredible experience in the Marketing Attribution Field and is now helping marketers measure performance in a privacy-focused era.

In our Podcast, we discussed the democratization of Marketing Mix Modeling.

We focused on:

– the big challenges for most companies to adopt this methodology.

– the open-source package from Meta that enables semi-automated marketing mix modeling and how Cassandra adds an enhanced layer of usability.

– How to use MMM and MTA together to maximize decision accuracy.

Finally, we wrapped it up with some thoughts on multi-touch attribution, and where we see it fitting into a marketer’s toolbox today.