Marketing Measurement that unlocks growth

Cassandra tells you what decisions will unlock growth by combining robust measurement tools

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Success cases

Results achieved by brands using Cassandra

Fashion Retail

Gina Tricot

+53% ROI

Cookies collapsed the measurement model. They rebuilt without them. ROI climbed.

View case

01 / 07

Our Products

Solutions to grow your brand

Detected lift

≈ 60s

+9.1%

Instant incrementality

Detect the iROI of your channels from past investments in 60 seconds.

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Geo lift test

Test

Control

Lift

+12.4%

Incrementality testing

Configure on-demand tests to measure the impact of marketing channels.

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Allocation

Optimized

Marketing Mix Modeling

Plan investment decisions and forecast outcomes before you implement them.

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Daily report

Today

+18.2%

2.1

Performance incrementality

Monitor growth progress with daily incrementality reports.

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Built for every industry that runs on data.

From B2B giants to fast-moving eCommerce brands, Cassandra adapts to your marketing reality helping teams prove ROI no matter the business model.

Ecommerce & Retail

Scale paid media to maximize your eCommerce/ Retail’s Profit.

Ecommerce & Retail

Scale paid media to maximize your eCommerce/ Retail’s Profit.

B2B

See the full sales cycle not just ad clicks.

B2B

See the full sales cycle not just ad clicks.

Education

Plan investments to unlock additional enrollments with your advertising

Education

Plan investments to unlock additional enrollments with your advertising

Fintech

Scale acquisition investing in the right channels

Fintech

Scale acquisition investing in the right channels

Charity

Plan your investments to unlock incremental donations

Charity

Plan your investments to unlock incremental donations

People love Cassandra

Eszter Mazscar

Head of Marketing @Cura of Sweden

"Cassandra has helped us immensely to improve our understanding of what impact different activities — digital and traditional media, as well as other factors like product prices have on our sales.

Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets.

We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."

Eszter Mazscar

Head of Marketing @Cura of Sweden

"Cassandra has helped us immensely to improve our understanding of what impact different activities — digital and traditional media, as well as other factors like product prices have on our sales.

Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets.

We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."

Eszter Mazscar

Head of Marketing @Cura of Sweden

"Cassandra has helped us immensely to improve our understanding of what impact different activities — digital and traditional media, as well as other factors like product prices have on our sales.

Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets.

We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."

Mike Taylor

Founder at AskRally

"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model.

Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."

Cristian D'Abrosca

Head of Innovation at t2ó Italia

"Cassandra has supported our marketing team's efforts by providing clear insights and actionable data. We analyzed historical marketing data and identified the most effective marketing channel to increase our investments on.

We simulated future scenarios to predict the impact of different budget allocations to choose the Marketing Mix that would’ve maximized our ROI.

In an increasingly privacy-oriented landscape with the deprecation of third-party cookies, moving towards a statistical approach has become mandatory. This approach allows us to better understand the contribution of brand awareness-oriented channels and their impact on total revenue."

Cristian D'Abrosca

Head of Innovation at t2ó Italia

We simulated future scenarios to predict the impact of different budget allocations to choose the Marketing Mix that would’ve maximized our ROI.

Giovanni

Performance Marketing Manager @Velasca

"Cassandra has been instrumental in helping us reassess the incremental contribution of each media partner and redefine their role within our mix.

It also allowed us to explore results autonomously, with clarity and confidence, something we truly valued in a complex, multi-channel setup."

Brady Josephson

VP of Marketing & Growth at charity: water

"We knew our analytics and reporting weren’t telling the full story—especially as we leaned more into brand investments and top-of-funnel activity.

We also knew it would only get harder to track impact. That’s where Cassandra came in. Both the platform and team have been instrumental in giving us a more complete picture of performance and proving how our brand investments are paying off.

It’s also been a game changer for forecasting and budgeting."

Brady Josephson

VP of Marketing & Growth at charity: water

"We knew our analytics and reporting weren’t telling the full story—especially as we leaned more into brand investments and top-of-funnel activity.

It’s also been a game changer for forecasting and budgeting."

Giancarlo Camoirano

Marketing Manager at Boscolo Viaggi

"Purchasing a trip is, excuse the pun, a journey within a journey. It begins with dreaming on social media, gathering information from blogs, magazines, and other sources, and perhaps remembering us when they see an advertisement. They might call our customer service, visit our website, or join our Facebook group. For this reason, it is crucial to identify a measurement model that isn't just based on last-click attribution or solely on certain traffic sources. We have chosen Cassandra to help us find a way to define the impact that our brand awareness investments (and more) have on sales."

Giancarlo Camoirano

Marketing Manager at Boscolo Viaggi

"The only way to eliminate human bias in marketing attribution is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what’s working (or what’s not)"

Mike Taylor

Co-founder of AskRally

"The only way to eliminate human bias in marketing attribution is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what’s working (or what’s not)"

Mike Taylor

Co-founder of AskRally

"The only way to eliminate human bias in marketing attribution is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what’s working (or what’s not)"

Mike Taylor

Co-founder of AskRally

We optimize for truth at all costs

The advertising industry is broken.

Attributions are deprecated and don't show you the full picture of what works in your marketing mix.

How are you supposed to drive growth for your company if this is your playfield?

We need a world with easy, accurate measurement accessible to businesses of all sizes and clarity on where to spend the next dollar to unlock incremental growth.

That’s why Cassandra was born. To optimize for truth at all costs.

Even if it means showing a bad past effectiveness of ads.
Even if it means showing off bad past decisions.
Even if it means suggesting to pull all the budget from a channel that doesn’t bring incremental sales.

Gabriele Franco

Co-founder of Cassandra

Ready to hit your number on purpose?

Early access for teams that hit their growth target on purpose, not by luck.

Book a demo

Ready to hit your number on purpose?

Early access for teams that hit their growth target on purpose, not by luck.

Book a demo