For marketers with a number to hit this year.
The tool to hit your revenue and new-customer targets this year.
The decision-making platform that turns your media plan into a defensible path to your number — before you spend a euro. Forecast where each plan lands. Stress-test the risky assumptions. Adjust the budget when reality drifts.
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100+ marketing teams use Cassandra to hit their number.
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What Cassandra actually does for you.
Five decisions stand between your media budget and your revenue target. Cassandra answers each one with evidence — not platform spin, not last quarter's MMM, not a Sheet you maintain by hand.
Decision 1
Will my plan hit the year's number?
Today.
"I'm just going to push more on Meta and pray the back half saves it."
With Cassandra.
Drop your media plan into Cassandra. It runs your historical incrementality + MMM through the plan and gives you one number above the fold: forecasted revenue at Dec 31 vs your target. Then it shows you the optimised version that hits the target — euro by euro, week by week, channel by channel.
Example: Current plan: €4.05M. Optimised plan: €4.31M. Difference: -€90K Meta Prospecting, +€60K TikTok, +€30K Pinterest, +€40K TV in Q4.
Powered by Cassandra Forecaster
Decision 2
I'm behind by €X. What specific shift gets me back to plan?
Today.
"I shift budget on instinct because I have nothing else."
With Cassandra.
When you fall behind plan, Cassandra tells you the specific shift that catches you up — and the size of the catch-up.
Example: You are €60K behind plan as of Friday week 6. Recommended: -€40K Meta Prospecting → +€40K TikTok over 4 weeks. Expected: +€96K incremental revenue, plan back on track by week 10. Confidence 78%.
Powered by Cassandra Pacing + Budget Allocator
Decision 3
Which channel ROI is real — and which is platform-inflated?
Today.
"I'm watching three different scales tell me three different things. Which one's real."
With Cassandra.
Cassandra runs incrementality measurement and MMM at the same time, on the same data, every week. It only trusts a channel's ROI when both methods agree. Where they disagree, you see exactly why — and what an experiment would resolve.
Example: Meta over-claims by +60% on Pinterest halo. Reconciled ROI — TV: 4.7x. Pinterest: 0.6x. Meta Prospecting: 1.8x. 5 of 7 channels: methods agree. 2 of 7: lift test queued.
Powered by two-method triangulation
Decision 4
Catch a broken channel the day it breaks — not 2 weeks late.
Today.
"2 days of wrong investment = €400K lost."
With Cassandra.
Always-On Incrementality watches each channel's spend-vs-incremental-revenue daily. The day a channel drifts out of its expected band, Cassandra fires a single alert with the diagnosis and the suggested action.
Example: Wed 14 May 09:12 — TikTok ROAS dropped 38% over last 5 days. Likely cause: creative fatigue on Ad Set TT_Spring_Hook_3. Suggested: pause, redirect €30K to Meta Retention. Estimated saved spend: €74K.
Powered by Always-On Incrementality (daily anomaly detection)
Decision 5
Why should I trust this number?
Today.
"He changed one input and TikTok went from 3.2x to 0.4x. I closed the tab."
With Cassandra.
Two independent methods, every week. A channel ROI gets surfaced only if both incrementality and MMM agree on it within a tight band. Where they don't, you see the disagreement, not a single fragile number.
Example: 5 of 7 channels: median absolute change <12% week-over-week. 2 of 7: divergence flagged, lift test queued. Audit log on every channel records every input change.
Powered by convergent-evidence engine
From data to decision, on autopilot.
Four steps. You connect once, we run the loop every day.
Step 1
Auto-connect your data.
Plug Cassandra into Meta, Google, TikTok, your shop, your CRM, your podcast spend, your TV invoices — once. Every euro lands automatically.
Step 2
Auto-measure with two methods.
Incrementality and MMM at the same time — two independent reads on every channel, every week.
Step 3
Plan the year. Simulate before you spend.
Drop your plan in. Get a forecast vs target. See the optimised version. Apply the budget shift in one click.
Step 4
Daily refresh. Adjust when reality drifts.
When a channel drifts, you get a single alert with diagnosis and suggested action. No more weekly autopsies.
Stop guessing where the next euro goes.
15 minutes. We connect to one of your accounts read-only and show you which channels are real on your real numbers — before you pay anything.
Book a 15-min call
Start free trial — no credit card
