+53% ROI
Cookies collapsed the measurement model. They rebuilt without them. ROI climbed.
View case
Firing up the detection engine.
Use the estimate to decide what to test.
Connect the finding to the next measurement question, budget decision or experiment.
Success cases
Results achieved by brands using Cassandra
DTC sleep & wellness
Cura of Sweden
+82% orders
Cross-border purchase cycles fell outside every attribution window. The model closed the gap.
Travel & Tourism
Boscolo Viaggi
+10% ROI
Post-COVID surge. Offline sat outside attribution. They gave it a revenue line.
DTC Lifestyle & Fashion
Velasca
+32% ROI
Paris, New York, Denmark. No signal on where spend was saturating. The model found it.
Nonprofit
charity: water
-20% CAC
Search took credit for donors already coming. The real lag changed the budget.
Nonprofit
Treedom
-19% CPO
The biggest growth driver wasn't in any attribution report. MMM surfaced it. CPO dropped.
Shipping & logistics
Spedire.com
+22% ROI
Every channel claimed the conversion. Incrementality separated the drivers from the passengers.
01 / 07
Your marketing brain.
It learns what works, decides what drives growth and executes it for you.
Product
Company
Copyright © 2026 – All Rights Reserved
Your marketing brain.
It learns what works, decides what drives growth and executes it for you.
Product
Company
Copyright © 2026 – All Rights Reserved