+53% ROI
Cookies collapsed the measurement model. They rebuilt without them. ROI climbed.
View case
You already ran the experiments. Here's how to read them.
Past budget cuts and ramps are Natural Experiments.
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Weak signals, flagged.
What's left is what you don't have to defend.
Firing up the detection engine.
Success cases
Results achieved by brands using Cassandra
DTC sleep & wellness
Cura of Sweden
+82% orders
Cross-border purchase cycles fell outside every attribution window. The model closed the gap.
Travel & Tourism
Boscolo Viaggi
+10% ROI
Post-COVID surge. Offline sat outside attribution. They gave it a revenue line.
DTC Lifestyle & Fashion
Velasca
+32% ROI
Paris, New York, Denmark. No signal on where spend was saturating. The model found it.
Nonprofit
charity: water
-20% CAC
Search took credit for donors already coming. The real lag changed the budget.
Nonprofit
Treedom
-19% CPO
The biggest growth driver wasn't in any attribution report. MMM surfaced it. CPO dropped.
Shipping & logistics
Spedire.com
+22% ROI
Every channel claimed the conversion. Incrementality separated the drivers from the passengers.
01 / 07
See how to grow, don't guess it
Unlock measurements and decisions that will unlock growth for your brand
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Company
Copyright © 2025 – All Rights Reserved
See how to grow, don't guess it
Unlock measurements and decisions that will unlock growth for your brand
Product
Company
Copyright © 2024-2025 – All Rights Reserved