Your Data Hides What's Driving ROI

+82% orders

Cross-border purchase cycles fell outside every attribution window. The model closed the gap.

+10% ROI

Post-COVID surge. Offline sat outside attribution. They gave it a revenue line.

+32% ROI

Paris, New York, Denmark. No signal on where spend was saturating. The model found it.

-20% CAC

Search took credit for donors already coming. The real lag changed the budget.

-19% CPO

The biggest growth driver wasn't in any attribution report. MMM surfaced it. CPO dropped.

+22% ROI

Every channel claimed the conversion. Incrementality separated the drivers from the passengers.