+53% ROI
Cookies collapsed the measurement model. They rebuilt without them. ROI climbed.
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Success cases
Results achieved by brands using Cassandra
DTC sleep & wellness
Cura of Sweden
+82% orders
Cross-border purchase cycles fell outside every attribution window. The model closed the gap.
Travel & Tourism
Boscolo Viaggi
+10% ROI
Post-COVID surge. Offline sat outside attribution. They gave it a revenue line.
DTC Lifestyle & Fashion
Velasca
+32% ROI
Paris, New York, Denmark. No signal on where spend was saturating. The model found it.
Nonprofit
charity: water
-20% CAC
Search took credit for donors already coming. The real lag changed the budget.
Nonprofit
Treedom
-19% CPO
The biggest growth driver wasn't in any attribution report. MMM surfaced it. CPO dropped.
Shipping & logistics
Spedire.com
+22% ROI
Every channel claimed the conversion. Incrementality separated the drivers from the passengers.
01 / 07
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Copyright © 2025 – All Rights Reserved
Ready to hit your number on purpose?
Early access for teams that hit their growth target on purpose, not by luck.
Product
Company
Copyright © 2024-2025 – All Rights Reserved