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How UniPegaso reduced its CAC by 7% thanks to Cassandra’s Marketing Mix Models

Learn what steps took the Pegaso University to improve their Customer Acquisition Cost leveraging Marketing Mix Modeling
-7% CAC

Università Telematica Pegaso (or UniPegaso) is the leading online University in Italy with over 150.000 students, delivering a wide range of degree programs, masters and courses

UniPegaso’s goal is to enable students from anywhere in Italy to receive a formative experience without the costs and efforts of physically relocating while working towards their own career ambitions.