How UniPegaso reduced its CAC by 7% thanks to Cassandra’s Marketing Mix Models

Learn what steps Pegaso University took to improve their Customer Acquisition Cost leveraging Marketing Mix Modeling

Historical customer result from Cassandra’s marketing measurement and budget-planning work. The result belongs to the method, period and conditions described in this case.

Università Telematica Pegaso (or UniPegaso) is the leading online university in Italy with over 150,000 students, delivering a wide range of degree programs, master's degrees and courses.

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UniPegaso’s goal is to enable students from anywhere in Italy to receive a formative experience without the costs and efforts of physically relocating while working towards their own career ambitions.

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Your marketing brain.

Cassandra is the AI marketing brain for growth teams. It learns what drives growth with marketing mix modeling and incrementality tests, then does the work in your ad accounts, within your rules.

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Your marketing brain.

Cassandra is the AI marketing brain for growth teams. It learns what drives growth with marketing mix modeling and incrementality tests, then does the work in your ad accounts, within your rules.

Book a demo