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How UniPegaso reduced its CAC by 7% thanks to Cassandra’s Marketing Mix Models
Learn what steps Pegaso University took to improve their Customer Acquisition Cost leveraging Marketing Mix Modeling

Università Telematica Pegaso (or UniPegaso) is the leading online university in Italy with over 150,000 students, delivering a wide range of degree programs, master's degrees and courses.
UniPegaso’s goal is to enable students from anywhere in Italy to receive a formative experience without the costs and efforts of physically relocating while working towards their own career ambitions.