Lampoo: +80% YoY ROAS through Cassandra’s Marketing Mix Modeling Software for non-technical marketers

In recent years, marketing mix modeling (MMM) has evolved from its traditional form to a modern, automated tool that can be used to measure the holistic impact of media and inform decision making around marketing budgets and tactics. 

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Because of its increased utility in an evolving advertising landscape, we at Cassandra have invested in building our very own MMM SaaS tool which is helping our clients like Lampoo better invest their ad budget. 

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The software enabled the Marketing team to quickly build their Marketing Mix Model and gain insights that improved its overall marketing strategy ahead of a major sales event, even without any data scientist resources available in-house

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This case is based on collaborative work between Lampoo, Cassandra and Meta Marketing Science team, aiming at gaining a strong practical understanding of how MMM SaaS solutions can effectively support decision making for fast-moving digital-first advertisers 

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Lampoo: the Luxury Resale Scaleup with Sustainable Elegance

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Lampoo is a fast-growing startup in the luxury second-hand market. Their platform, a haven for authenticated pre-owned luxury clothing and accessories, not only offers a unique shopping experience but also champions sustainability. 

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By encouraging the reuse of high-quality luxury items, Lampoo is at the forefront of promoting a more responsible and environmentally conscious approach to fashion.‍