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Boscolo Viaggi grew revenue +45% while only increasing spend +27%.
That 18-point spread is measurement, not luck.
Boscolo Viaggi grew revenue +45% while only increasing spend +27%.
That 18-point spread is measurement, not luck.
Book my 20-minute demo → · See your own next-euro plan — we bring your numbers.
Testimonials
Your platforms disagree on which euro works. Find out which one actually does.
See exactly where your next euro should go — before you commit it, not after.
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Giancarlo Camoirano - Marketing Manager at Boscolo Viaggi
"Purchasing a trip is, excuse the pun, a journey within a journey. It begins with dreaming on social media, gathering information from blogs, magazines, and other sources, and perhaps remembering us when they see an advertisement. They might call our customer service, visit our website, or join our Facebook group.
For this reason, it is crucial to identify a measurement model that isn't just based on last-click attribution or solely on certain traffic sources. We have chosen Cassandra to help us find a way to define the impact that our brand awareness investments (and more) have on sales."