For CMOs managing $50k-5M/month
Ready to hit your growth target?
Cassandra is the decision system that gives you the path to your number — the budget moves, the probability of landing, and the daily steering to stay on plan. Before the quarter, not after.
Trusted by Ferragamo · Verisure · charity: water · Cura of Sweden · Boscolo · Velasca · Treedom | €1.85B+ ad spend analyzed · 100+ marketing teams hitting target
How it works
Know what's actually working
Triangulate every channel with MMM, incrementality, and attribution side by side. When two methods agree, act on the number. When they don't, you know which channel needs the experiment.
See the path to your number
Simulate the budget moves that hit your number — each with the probability of landing and the expected upside.
Stay on plan
We recalculate your probability of hitting target every day. When you drift, you see exactly which channels to scale, hold, or cut to get back on plan.
Three measurement systems. One ROI you can defend.
Cassandra runs incrementality, MMM, and attribution side by side on every channel.
When two methods converge, act on the number.
When they don't, we design the experiment that settles it
Every plan tells you the odds of hitting your growth target
Cassandra builds multiple budget plans that tell you where and when to invest — each with the explicit probability of hitting your target and the expected upside.
When the odds slip, here's how to pull them back.
Cassandra recalculates your probability of hitting target every day.
When you start drifting, it tells you exactly which channels to scale, hold, or cut to get back on plan
People love Cassandra
Success cases
Spedire.com
+19% Conversions
Gina Tricot
+53% ROI
Treedom
Cassandra found Treedom's Performance Max spend wasn't pulling its weight. They cut 15% of budget, sales held, and cost per order fell 19%.
Cura of Sweden
+82% Orders / −16% cost per conversion
Cura of Sweden
+82% Orders / −16% cost per conversion
Boscolo viaggi
+45% Revenue Growth
Velasca
Giovanni Gandossi, Performance Marketing & BI Manager, Velasca
In Italy, Search returned 3–9× incrementally — the highest of any channel. Velasca used Cassandra's GeoMatch to cut the uncertainty and reallocate budget with confidence, market by market.
Lampoo
Giovanni, Performance Marketing Manager @Velasca
How Marketing Mix Modeling Software can help brands increase their ROAS and optimize spend efficiency — Lampoo achieved +80% YoY ROAS with Cassandra.
UniPegaso
-7% CAC
UniPegaso
-7% CAC
For CMOs managing $50k-5M/month
Ready to hit your growth target?
Cassandra is the decision system that gives you the path to your number — the budget moves, the probability of landing, and the daily steering to stay on plan. Before the quarter, not after.
Trusted by Ferragamo · Verisure · charity: water · Cura of Sweden · Boscolo · Velasca · Treedom | €1.85B+ ad spend analyzed · 100+ marketing teams hitting target
incrementality.cassandra.app/dashboard
How it works
Know what's actually working
Triangulate every channel with MMM, incrementality, and attribution side by side. When two methods agree, act on the number. When they don't, you know which channel needs the experiment.
See the path to your number
Simulate the budget moves that hit your number — each with the probability of landing and the expected upside.
Stay on plan
We recalculate your probability of hitting target every day. When you drift, you see exactly which channels to scale, hold, or cut to get back on plan.
Three measurement systems. One ROI you can defend.
Cassandra runs incrementality, MMM, and attribution side by side on every channel.
When two methods converge, act on the number.
When they don't, we design the experiment that settles it
Every plan tells you the odds of hitting your growth target
Cassandra builds multiple budget plans that tell you where and when to invest — each with the explicit probability of hitting your target and the expected upside.
When the odds slip, here's how to pull them back.
Cassandra recalculates your probability of hitting target every day.
When you start drifting, it tells you exactly which channels to scale, hold, or cut to get back on plan
Success cases
Spedire.com
+19% Conversions
Gina Tricot
+53% ROI
Treedom
Cassandra found Treedom's Performance Max spend wasn't pulling its weight. They cut 15% of budget, sales held, and cost per order fell 19%.
Cura of Sweden
+82% Orders / −16% cost per conversion
Boscolo viaggi
+45% Revenue Growth
Velasca
Giovanni Gandossi, Performance Marketing & BI Manager, Velasca
In Italy, Search returned 3–9× incrementally — the highest of any channel. Velasca used Cassandra's GeoMatch to cut the uncertainty and reallocate budget with confidence, market by market.
Lampoo
Giovanni, Performance Marketing Manager @Velasca
How Marketing Mix Modeling Software can help brands increase their ROAS and optimize spend efficiency — Lampoo achieved +80% YoY ROAS with Cassandra.
UniPegaso
-7% CAC
Spedire.com
+19% Conversions
Gina Tricot
+53% ROI
Treedom
Cassandra found Treedom's Performance Max spend wasn't pulling its weight. They cut 15% of budget, sales held, and cost per order fell 19%.
Charity: water
−20% CAC
Cura of Sweden
+82% Orders / −16% cost per conversion
Boscolo viaggi
Boscolo Viaggi grew revenue +45% while ad spend rose only +27% — Cassandra showed which channels actually drove the gap, not last-click.
Velasca
Giovanni Gandossi, Performance Marketing & BI Manager, Velasca
In Italy, Search returned 3–9× incrementally — the highest of any channel. Velasca used Cassandra's GeoMatch to cut the uncertainty and reallocate budget with confidence, market by market.
Lampoo
+80% YoY ROAS
UniPegaso
-7% CAC
People love Cassandra
Mike Taylor
Founder at AskRally
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model.
Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Giovanni
Performance Marketing Manager @Velasca
"Cassandra has been instrumental in helping us reassess the incremental contribution of each media partner and redefine their role within our mix.
It also allowed us to explore results autonomously, with clarity and confidence, something we truly valued in a complex, multi-channel setup."
Brady Josephson
VP of Marketing & Growth at charity: water
"We knew our analytics and reporting weren’t telling the full story—especially as we leaned more into brand investments and top-of-funnel activity.
We also knew it would only get harder to track impact. That’s where Cassandra came in. Both the platform and team have been instrumental in giving us a more complete picture of performance and proving how our brand investments are paying off.
It’s also been a game changer for forecasting and budgeting."
For CMOs managing $50k-5M/month
Ready to hit your growth target?
Cassandra is the decision system that gives you the path to your number — the budget moves, the probability of landing, and the daily steering to stay on plan. Before the quarter, not after.
Trusted by Ferragamo · Verisure · charity: water · Cura of Sweden · Boscolo · Velasca · Treedom | €1.85B+ ad spend analyzed · 100+ marketing teams hitting target
incrementality.cassandra.app/dashboard
incrementality.cassandra.app/dashboard
How it works
Know what's actually working
Triangulate every channel with MMM, incrementality, and attribution side by side. When two methods agree, act on the number. When they don't, you know which channel needs the experiment.
See the path to your number
Simulate the budget moves that hit your number — each with the probability of landing and the expected upside.
Stay on plan
We recalculate your probability of hitting target every day. When you drift, you see exactly which channels to scale, hold, or cut to get back on plan.
Three measurement systems. One ROI you can defend.
Cassandra runs incrementality, MMM, and attribution side by side on every channel.
When two methods converge, act on the number.
When they don't, we design the experiment that settles it
Every plan tells you the odds of hitting your growth target
Cassandra builds multiple budget plans that tell you where and when to invest — each with the explicit probability of hitting your target and the expected upside.
When the odds slip, here's how to pull them back.
Cassandra recalculates your probability of hitting target every day.
When you start drifting, it tells you exactly which channels to scale, hold, or cut to get back on plan
Success cases
Spedire.com
+19% Conversions
Gina Tricot
+53% ROI
Treedom
Cassandra found Treedom's Performance Max spend wasn't pulling its weight. They cut 15% of budget, sales held, and cost per order fell 19%.
Cura of Sweden
+82% Orders / −16% cost per conversion
Cura of Sweden
+82% Orders / −16% cost per conversion
Boscolo viaggi
+45% Revenue Growth
Velasca
Giovanni Gandossi, Performance Marketing & BI Manager, Velasca
In Italy, Search returned 3–9× incrementally — the highest of any channel. Velasca used Cassandra's GeoMatch to cut the uncertainty and reallocate budget with confidence, market by market.
Lampoo
Giovanni, Performance Marketing Manager @Velasca
How Marketing Mix Modeling Software can help brands increase their ROAS and optimize spend efficiency — Lampoo achieved +80% YoY ROAS with Cassandra.
UniPegaso
-7% CAC
UniPegaso
-7% CAC
People love Cassandra
Mike Taylor
Founder at AskRally
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model.
Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Mike Taylor
Founder at AskRally
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model.
Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Giovanni
Performance Marketing Manager @Velasca
"Cassandra has been instrumental in helping us reassess the incremental contribution of each media partner and redefine their role within our mix.
It also allowed us to explore results autonomously, with clarity and confidence, something we truly valued in a complex, multi-channel setup."
Giovanni
Performance Marketing Manager @Velasca
"Cassandra has been instrumental in helping us reassess the incremental contribution of each media partner and redefine their role within our mix.
It also allowed us to explore results autonomously, with clarity and confidence, something we truly valued in a complex, multi-channel setup."
Brady Josephson
VP of Marketing & Growth at charity: water
"We knew our analytics and reporting weren’t telling the full story—especially as we leaned more into brand investments and top-of-funnel activity.
We also knew it would only get harder to track impact. That’s where Cassandra came in. Both the platform and team have been instrumental in giving us a more complete picture of performance and proving how our brand investments are paying off.
It’s also been a game changer for forecasting and budgeting."
Brady Josephson
VP of Marketing & Growth at charity: water
"We knew our analytics and reporting weren’t telling the full story—especially as we leaned more into brand investments and top-of-funnel activity.
We also knew it would only get harder to track impact. That’s where Cassandra came in. Both the platform and team have been instrumental in giving us a more complete picture of performance and proving how our brand investments are paying off.
It’s also been a game changer for forecasting and budgeting."
Ready to hit your number on purpose?
Early access for teams that hit their growth target on purpose, not by luck.
Product
Company
Copyright © 2025 – All Rights Reserved
Ready to hit your number on purpose?
Early access for teams that hit their growth target on purpose, not by luck.
Product
Company
Copyright © 2024-2025 – All Rights Reserved