+53% ROI
Turning fragmented media data into performance clarity.
View case
For CMOs managing $50k-5M/month
The decision platform that turns marketing budget into growth
Know which budget moves hit your growth target — and which ones miss.
SOC2 Certified | €1.85B+ Ad Spend Analyzed
Success cases
How real brands found their winning channels.
DTC sleep & wellness
Cura of Sweden
+82% orders
Cut losers. Scaled winners.
Travel & Tourism
Boscolo Viaggi
+45% revenue
Hit Q3 target after 40% LinkedIn reallocation.
DTC Lifestyle & Fashion
Velasca
32% better ROI
Hit revenue target
Nonprofit
charity: water
TV + OOH measured
Donations the click never sees.
Nonprofit
Treedom
15% budget saved
Cut cost per order 19% without touching sales volume.
Shipping & logistics
Spedire.com
+22% ROAS
Same budget. Better mix.
01 / 07
Cassandra Advantage
Measure True Incrementality
Remove the possibility of wrong measurements by triangulating every single channel with MMM + Incrementality + attributions
Plan to hit your growth target
Simulate investment scenarios that tell you where and when to invest to hit your growth target
Track progress daily
Track daily progress toward your goal and daily calculate the probability of hitting your goal
Three measurement systems. One ROI. Near-zero error.
Cassandra runs incrementality, MMM, and attribution side by side on every channel.
When two methods converge, act on the number.
When they don't, we design the experiment that settles it
Every plan tells you the odds of hitting your growth target
Cassandra builds multiple budget plans that tell you where and when to invest — each with the explicit probability of hitting your target and the expected upside.
When the odds slip, here's how to pull them back.
Cassandra recalculates your probability of hitting target every day.
When you start drifting, it tells you exactly which channels to scale, hold, or cut to get back on plan
People love Cassandra
Eszter Mazscar
Head of Marketing @Cura of Sweden
"Cassandra has helped us immensely to improve our understanding of what impact different activities — digital and traditional media, as well as other factors like product prices have on our sales.
Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets.
We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Giancarlo Camoirano
Marketing Manager at Boscolo Viaggi
"Purchasing a trip is, excuse the pun, a journey within a journey. It begins with dreaming on social media, gathering information from blogs, magazines, and other sources, and perhaps remembering us when they see an advertisement. They might call our customer service, visit our website, or join our Facebook group. For this reason, it is crucial to identify a measurement model that isn't just based on last-click attribution or solely on certain traffic sources. We have chosen Cassandra to help us find a way to define the impact that our brand awareness investments (and more) have on sales."
Success cases
Spedire.com
+19% Conversions
Gina Tricot
+53% ROI
Treedom
Cassandra found Treedom's Performance Max spend wasn't pulling its weight. They cut 15% of budget, sales held, and cost per order fell 19%.
Cura of Sweden
+82% Orders / −16% cost per conversion
Cura of Sweden
+82% Orders / −16% cost per conversion
Boscolo viaggi
+45% Revenue Growth
Velasca
Giovanni Gandossi, Performance Marketing & BI Manager, Velasca
In Italy, Search returned 3–9× incrementally — the highest of any channel. Velasca used Cassandra's GeoMatch to cut the uncertainty and reallocate budget with confidence, market by market.
Lampoo
Giovanni, Performance Marketing Manager @Velasca
How Marketing Mix Modeling Software can help brands increase their ROAS and optimize spend efficiency — Lampoo achieved +80% YoY ROAS with Cassandra.
UniPegaso
-7% CAC
UniPegaso
-7% CAC
For CMOs managing $50k-5M/month
The decision platform that turns marketing budget into growth
Know which budget moves hit your growth target — and which ones miss.
SOC2 Certified | €1.85B+ Ad Spend Analyzed
incrementality.cassandra.app/dashboard
Success cases
How real brands found their winning channels.
Fashion Retail
Gina Tricot
+53% ROI
Turning fragmented media data into performance clarity.
View case
DTC sleep & wellness
Cura of Sweden
+82% orders
Cut losers. Scaled winners.
Travel & Tourism
Boscolo Viaggi
+45% revenue
Hit Q3 target after 40% LinkedIn reallocation.
DTC Lifestyle & Fashion
Velasca
32% better ROI
Hit revenue target
Nonprofit
charity: water
TV + OOH measured
Donations the click never sees.
Nonprofit
Treedom
15% budget saved
Cut cost per order 19% without touching sales volume.
Shipping & logistics
Spedire.com
+22% ROAS
Same budget. Better mix.
01 / 07
Cassandra Advantage
Measure True Incrementality
Measure using MMM + Incrementality testing your past advertising investments
Plan to hit your growth target
Simulate investment scenarios that tell you where and when to invest to hit your growth target
Track progress daily
Track progress toward your goal daily and know if you need to make budget adjustments
Three measurement systems. One ROI. Near-zero error.
Cassandra runs incrementality, MMM, and attribution side by side on every channel.
When two methods converge, act on the number.
When they don't, we design the experiment that settles it
Every plan tells you the odds of hitting your growth target
Cassandra builds multiple budget plans that tell you where and when to invest — each with the explicit probability of hitting your target and the expected upside.
When the odds slip, here's how to pull them back.
Cassandra recalculates your probability of hitting target every day.
When you start drifting, it tells you exactly which channels to scale, hold, or cut to get back on plan
Success cases
Spedire.com
+19% Conversions
Gina Tricot
+53% ROI
Treedom
Cassandra found Treedom's Performance Max spend wasn't pulling its weight. They cut 15% of budget, sales held, and cost per order fell 19%.
Cura of Sweden
+82% Orders / −16% cost per conversion
Boscolo viaggi
+45% Revenue Growth
Velasca
Giovanni Gandossi, Performance Marketing & BI Manager, Velasca
In Italy, Search returned 3–9× incrementally — the highest of any channel. Velasca used Cassandra's GeoMatch to cut the uncertainty and reallocate budget with confidence, market by market.
Lampoo
Giovanni, Performance Marketing Manager @Velasca
How Marketing Mix Modeling Software can help brands increase their ROAS and optimize spend efficiency — Lampoo achieved +80% YoY ROAS with Cassandra.
UniPegaso
-7% CAC
Spedire.com
+19% Conversions
Gina Tricot
+53% ROI
Treedom
Cassandra found Treedom's Performance Max spend wasn't pulling its weight. They cut 15% of budget, sales held, and cost per order fell 19%.
Charity: water
−20% CAC
Cura of Sweden
+82% Orders / −16% cost per conversion
Boscolo viaggi
Boscolo Viaggi grew revenue +45% while ad spend rose only +27% — Cassandra showed which channels actually drove the gap, not last-click.
Velasca
Giovanni Gandossi, Performance Marketing & BI Manager, Velasca
In Italy, Search returned 3–9× incrementally — the highest of any channel. Velasca used Cassandra's GeoMatch to cut the uncertainty and reallocate budget with confidence, market by market.
Lampoo
+80% YoY ROAS
UniPegaso
-7% CAC
People love Cassandra
Eszter Mazscar
Head of Marketing @Cura of Sweden
"Cassandra has helped us immensely to improve our understanding of what impact different activities — digital and traditional media, as well as other factors like product prices have on our sales.
Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets.
We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Mike Taylor
Founder at AskRally
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model.
Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Cristian D'Abrosca
Head of Innovation at t2ó Italia
"Cassandra has supported our marketing team's efforts by providing clear insights and actionable data. We analyzed historical marketing data and identified the most effective marketing channel to increase our investments on.
We simulated future scenarios to predict the impact of different budget allocations to choose the Marketing Mix that would’ve maximized our ROI.
In an increasingly privacy-oriented landscape with the deprecation of third-party cookies, moving towards a statistical approach has become mandatory. This approach allows us to better understand the contribution of brand awareness-oriented channels and their impact on total revenue."
Giovanni
Performance Marketing Manager @Velasca
"Cassandra has been instrumental in helping us reassess the incremental contribution of each media partner and redefine their role within our mix.
It also allowed us to explore results autonomously, with clarity and confidence, something we truly valued in a complex, multi-channel setup."
Brady Josephson
VP of Marketing & Growth at charity: water
"We knew our analytics and reporting weren’t telling the full story—especially as we leaned more into brand investments and top-of-funnel activity.
We also knew it would only get harder to track impact. That’s where Cassandra came in. Both the platform and team have been instrumental in giving us a more complete picture of performance and proving how our brand investments are paying off.
It’s also been a game changer for forecasting and budgeting."
Giancarlo Camoirano
Marketing Manager at Boscolo Viaggi
"Purchasing a trip is, excuse the pun, a journey within a journey. It begins with dreaming on social media, gathering information from blogs, magazines, and other sources, and perhaps remembering us when they see an advertisement. They might call our customer service, visit our website, or join our Facebook group. For this reason, it is crucial to identify a measurement model that isn't just based on last-click attribution or solely on certain traffic sources. We have chosen Cassandra to help us find a way to define the impact that our brand awareness investments (and more) have on sales."
For CMOs managing $50k-5M/month
The decision platform that turns marketing budget into growth
Know which budget moves hit your growth target — and which ones miss.
SOC2 Certified | €1.85B+ Ad Spend Analyzed
incrementality.cassandra.app/dashboard
incrementality.cassandra.app/dashboard
Success cases
How real brands found their winning channels.
Fashion Retail
Gina Tricot
+53% ROI
Turning fragmented media data into performance clarity.
View case
DTC sleep & wellness
Cura of Sweden
+82% orders
Cut losers. Scaled winners.
Travel & Tourism
Boscolo Viaggi
+45% revenue
Hit Q3 target after 40% LinkedIn reallocation.
DTC Lifestyle & Fashion
Velasca
32% better ROI
Hit revenue target
Nonprofit
charity: water
TV + OOH measured
Donations the click never sees.
Nonprofit
Treedom
15% budget saved
Cut cost per order 19% without touching sales volume.
Shipping & logistics
Spedire.com
+22% ROAS
Same budget. Better mix.
01 / 07
Cassandra Advantage
Measure True Incrementality
Measure using MMM + Incrementality testing your past advertising investments
Plan to hit your growth target
Simulate investment scenarios that tell you where and when to invest to hit your growth target
Track progress daily
Track progress toward your goal daily and know if you need to make budget adjustments
Three measurement systems. One ROI. Near-zero error.
Cassandra runs incrementality, MMM, and attribution side by side on every channel.
When two methods converge, act on the number.
When they don't, we design the experiment that settles it
Every plan tells you the odds of hitting your growth target
Cassandra builds multiple budget plans that tell you where and when to invest — each with the explicit probability of hitting your target and the expected upside.
When the odds slip, here's how to pull them back.
Cassandra recalculates your probability of hitting target every day.
When you start drifting, it tells you exactly which channels to scale, hold, or cut to get back on plan
Success cases
Spedire.com
+19% Conversions
Gina Tricot
+53% ROI
Treedom
Cassandra found Treedom's Performance Max spend wasn't pulling its weight. They cut 15% of budget, sales held, and cost per order fell 19%.
Cura of Sweden
+82% Orders / −16% cost per conversion
Cura of Sweden
+82% Orders / −16% cost per conversion
Boscolo viaggi
+45% Revenue Growth
Velasca
Giovanni Gandossi, Performance Marketing & BI Manager, Velasca
In Italy, Search returned 3–9× incrementally — the highest of any channel. Velasca used Cassandra's GeoMatch to cut the uncertainty and reallocate budget with confidence, market by market.
Lampoo
Giovanni, Performance Marketing Manager @Velasca
How Marketing Mix Modeling Software can help brands increase their ROAS and optimize spend efficiency — Lampoo achieved +80% YoY ROAS with Cassandra.
UniPegaso
-7% CAC
UniPegaso
-7% CAC
People love Cassandra
Eszter Mazscar
Head of Marketing @Cura of Sweden
"Cassandra has helped us immensely to improve our understanding of what impact different activities — digital and traditional media, as well as other factors like product prices have on our sales.
Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets.
We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"Cassandra has helped us immensely to improve our understanding of what impact different activities — digital and traditional media, as well as other factors like product prices have on our sales.
Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets.
We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Mike Taylor
Founder at AskRally
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model.
Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Mike Taylor
Founder at AskRally
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model.
Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Cristian D'Abrosca
Head of Innovation at t2ó Italia
"Cassandra has supported our marketing team's efforts by providing clear insights and actionable data. We analyzed historical marketing data and identified the most effective marketing channel to increase our investments on.
We simulated future scenarios to predict the impact of different budget allocations to choose the Marketing Mix that would’ve maximized our ROI.
In an increasingly privacy-oriented landscape with the deprecation of third-party cookies, moving towards a statistical approach has become mandatory. This approach allows us to better understand the contribution of brand awareness-oriented channels and their impact on total revenue."
Cristian D'Abrosca
Head of Innovation at t2ó Italia
"Cassandra has supported our marketing team's efforts by providing clear insights and actionable data. We analyzed historical marketing data and identified the most effective marketing channel to increase our investments on.
We simulated future scenarios to predict the impact of different budget allocations to choose the Marketing Mix that would’ve maximized our ROI.
In an increasingly privacy-oriented landscape with the deprecation of third-party cookies, moving towards a statistical approach has become mandatory. This approach allows us to better understand the contribution of brand awareness-oriented channels and their impact on total revenue."
Giovanni
Performance Marketing Manager @Velasca
"Cassandra has been instrumental in helping us reassess the incremental contribution of each media partner and redefine their role within our mix.
It also allowed us to explore results autonomously, with clarity and confidence, something we truly valued in a complex, multi-channel setup."
Giovanni
Performance Marketing Manager @Velasca
"Cassandra has been instrumental in helping us reassess the incremental contribution of each media partner and redefine their role within our mix.
It also allowed us to explore results autonomously, with clarity and confidence, something we truly valued in a complex, multi-channel setup."
Brady Josephson
VP of Marketing & Growth at charity: water
"We knew our analytics and reporting weren’t telling the full story—especially as we leaned more into brand investments and top-of-funnel activity.
We also knew it would only get harder to track impact. That’s where Cassandra came in. Both the platform and team have been instrumental in giving us a more complete picture of performance and proving how our brand investments are paying off.
It’s also been a game changer for forecasting and budgeting."
Brady Josephson
VP of Marketing & Growth at charity: water
"We knew our analytics and reporting weren’t telling the full story—especially as we leaned more into brand investments and top-of-funnel activity.
We also knew it would only get harder to track impact. That’s where Cassandra came in. Both the platform and team have been instrumental in giving us a more complete picture of performance and proving how our brand investments are paying off.
It’s also been a game changer for forecasting and budgeting."
Giancarlo Camoirano
Marketing Manager at Boscolo Viaggi
"Purchasing a trip is, excuse the pun, a journey within a journey. It begins with dreaming on social media, gathering information from blogs, magazines, and other sources, and perhaps remembering us when they see an advertisement. They might call our customer service, visit our website, or join our Facebook group. For this reason, it is crucial to identify a measurement model that isn't just based on last-click attribution or solely on certain traffic sources. We have chosen Cassandra to help us find a way to define the impact that our brand awareness investments (and more) have on sales."
Giancarlo Camoirano
Marketing Manager at Boscolo Viaggi
"Purchasing a trip is, excuse the pun, a journey within a journey. It begins with dreaming on social media, gathering information from blogs, magazines, and other sources, and perhaps remembering us when they see an advertisement. They might call our customer service, visit our website, or join our Facebook group. For this reason, it is crucial to identify a measurement model that isn't just based on last-click attribution or solely on certain traffic sources. We have chosen Cassandra to help us find a way to define the impact that our brand awareness investments (and more) have on sales."
Ready to hit your number on purpose?
Early access for teams that hit their growth target on purpose, not by luck.
Product
Company
Copyright © 2025 – All Rights Reserved
Ready to hit your number on purpose?
Early access for teams that hit their growth target on purpose, not by luck.
Product
Company
Copyright © 2024-2025 – All Rights Reserved