Cassandra - Marketing Measurement you can actually trust

For CMOs managing $50k-5M/month

The decision making platform to hit your growth target.

Measure, simulate and forecast future scenarios to learn at each moment what budget decision is going to get you closer to your financial target.

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Trusted by marketing teams who choose truth over biased measurements

incrementality.cassandra.app/dashboard

Q2 2026 · Revenue target tracker

30d

90d

YTD

Revenue target

€4.2M

Annual commitment

Current trajectory

€3.8M

€400K gap to close

Confidence

78%

↑ 6% vs last month

Best next move

+€30K Meta

+€95K incremental rev

Path to target

incrementality.cassandra.app/dashboard

Q2 2026 · Revenue target tracker

30d

90d

YTD

Revenue target

€4.2M

Annual commitment

Current trajectory

€3.8M

€400K gap to close

Confidence

78%

↑ 6% vs last month

Best next move

+€30K Meta

+€95K incremental rev

Path to target

✅ SOC2 Certified | 📊 €1.85B+ Ad Spend Analyzed

Cassandra Advantage

Measure everything

Measure with multiple measurement systems your past investment's incrementality

Remove the possibility of wrong measurements by triangulating every single channel with MMM + Incrementality + attributions

Plan to hit your goal

Simulate investment scenarios that tell you where and when to invest to hit your growth target

Simulate investment scenarios that tell you where and when to invest to hit your growth target

Measure progress daily

Track daily progress toward your goal and daily calculate the probability of hitting your goal

Track daily progress toward your goal and daily calculate the probability of hitting your goal

The science that makes trust possible and action inevitable.

We validate our measurements by ensuring that incrementality and MMM measurements converge on each channel.

When it doesn't, Cassandra guides you to run an experiment to validate the true incremental ROI

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Simulate scenarios based on probability of hitting your target

Cassandra tells you where and when to invest in order to give you a path to reach your growth target.

It proposes multiple scenarios based on your risk appetite.

Book a demo

Daily progress and incrementality comparison at campaign level

Cassandra checks if your daily decisions are actually getting you closer to your growth target, calculates the probablity of achieving it and it gives you a daily comparison of attributed ROAS vs iROI in one simple view

Book a demo

Success cases

Charity: water

-20% CAC

Charity: water

-20% CAC

Velasca

+32% ROI Optimization

Velasca

+32% ROI Optimization

Boscolo viaggi

40% Budget Reallocation

Cura of Sweden

"With Cassandra, CURA of Sweden gained a unified view of media effectiveness. The result: +82% increase in conversions and -16% drop in CAC within the first 60 days."

Gina Tricot

+53% ROI

Treedom

+80% YoY ROAS

Treedom

+80% YoY ROAS

Spedire.com

How much should I allocate in each media to maximize orders? Cassandra helped Spedire.com increase conversions by 19% without raising spend.

People love Cassandra

Eszter Mazscar

Head of Marketing @Cura of Sweden

"Cassandra has helped us immensely to improve our understanding of what impact different activities — digital and traditional media, as well as other factors like product prices have on our sales.

Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets.

We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."

Eszter Mazscar

Head of Marketing @Cura of Sweden

"Cassandra has helped us immensely to improve our understanding of what impact different activities — digital and traditional media, as well as other factors like product prices have on our sales.

Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets.

We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."

Mike Taylor

Founder at AskRally

"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model.

Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."

Cristian D'Abrosca

Head of Innovation at t2ó Italia

"Cassandra has supported our marketing team's efforts by providing clear insights and actionable data. We analyzed historical marketing data and identified the most effective marketing channel to increase our investments on.

We simulated future scenarios to predict the impact of different budget allocations to choose the Marketing Mix that would’ve maximized our ROI.

In an increasingly privacy-oriented landscape with the deprecation of third-party cookies, moving towards a statistical approach has become mandatory. This approach allows us to better understand the contribution of brand awareness-oriented channels and their impact on total revenue."

Giovanni

Performance Marketing Manager @Velasca

"Cassandra has been instrumental in helping us reassess the incremental contribution of each media partner and redefine their role within our mix.

It also allowed us to explore results autonomously, with clarity and confidence, something we truly valued in a complex, multi-channel setup."

Brady Josephson

VP of Marketing & Growth at charity: water

"We knew our analytics and reporting weren’t telling the full story—especially as we leaned more into brand investments and top-of-funnel activity.

We also knew it would only get harder to track impact. That’s where Cassandra came in. Both the platform and team have been instrumental in giving us a more complete picture of performance and proving how our brand investments are paying off.

It’s also been a game changer for forecasting and budgeting."

Giancarlo Camoirano

Marketing Manager at Boscolo Viaggi

"Purchasing a trip is, excuse the pun, a journey within a journey. It begins with dreaming on social media, gathering information from blogs, magazines, and other sources, and perhaps remembering us when they see an advertisement. They might call our customer service, visit our website, or join our Facebook group. For this reason, it is crucial to identify a measurement model that isn't just based on last-click attribution or solely on certain traffic sources. We have chosen Cassandra to help us find a way to define the impact that our brand awareness investments (and more) have on sales."

Giancarlo Camoirano

Marketing Manager at Boscolo Viaggi

Ready to achieve your financial target?

Get an incrementality plan to achieve your financial targets. Join 100 marketing teams who choose truth over theater

Book a demo - Test it with your data

Ready to achieve your financial target?

Get an incrementality plan to achieve your financial targets. Join 100 marketing teams who choose truth over theater

Book a demo - Test it with your data