Measure and Optimize your Media Mix with AI
Our software guides Budget allocation decisions using AI-enhanced Marketing Mix Modeling and Incrementality Testing to maximize your ROI.
500+ Brands have already optimized their budget with Cassandra
Cassandra solves marketing’s hardest measurement
Challenges
Measure Online and Offline Media ROI
Measure each campaign performance without using user level data and without being constrained by Privacy regulations.
Measure long term effect of your ads
Detect what is the long term effect of your ads to diagnose the true impact of your media investments over time.
Plan your Media Allocation
predicting the outcome
Forecast future performances and predict the future impact of your media allocation before implementing them.
Leverage the budget allocator to receive a personalized media plan that is going to maximize your sales.
Understand causal inference and how it relates to the marketing mix
Validate the causal relationship between your investments and your sales through advanced incrementality testing frameworks.
3 Measurement methodologies 1 Platform
Attributions
- Real-Time
- Tactical bottom funnel measurements
- Limitation in measuring upper funnel campaigns
MMM
- Strategic monthly measurements
- Omnichannel measurements (online and offline)
- Uncertainty dependent
Incrementality
- Test/Control Methodology
- Forward looking
- Used to calibrate the MMM
How does Cassandra
increases your ROI?
Machine learning-based Marketing Mix Modeling
Cassandra uses machine learning-based Marketing Mix Modeling. It analyzes all your data and creates a personalized Media Plan that maximizes your ROI.
What they say
about us
1 software.
4 simple steps.
A lot of magic.
Upload Marketing Data
Begin your journey by uploading your marketing data with a CSV or by connecting your sources with connectors.
Cassandra analyzes Digital Advertising Campaigns, Offline Marketing Campaigns, Organic Activities (like email and social media), and Other Events (like Discounts, Price or Website changes, and store openings).
PS: If you don't have data right now, you can use our demo dataset to test Cassandra!
Analyze your marketing mix effectiveness
Build your MMM and analyze the:
- Real incremental ROI of each channel
- revenue attributed to each variable
- impact of seasonality diminishing returns of each channel
- Impact over time of advertising campaigns
The MMM it's then refreshed at a monthly basis improving its accuracy as it sees new data.
Something about you
Spending over 30k on ads each month
This ensures your marketing is extensive enough for Cassandra's optimization tools to make a real difference, leading to a better ROI from your campaigns.
Having at least 2 years of historical data
It lets Cassandra accurately analyze and predict the impact of your marketing, considering seasonal trends and shifts in consumer behavior.
Solutions
Teams
Elevating Marketing and Data Teams with Cassandra.
- Marketers
- Marketing Analysts
- Data Analysts
Mediums
Measure any type of ad spend.
- iOS
- Android
- Web
- TV
- Influencer Marketing
- Out of Home
- In game
Ready to stop wasting and start optimizing?
Book a call with us Today and discovery how Cassandra can transform your Marketing ROI in just 7 Days.