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Marketing Mix Modeling
Marketing Mix Modeling
Marketing Mix Modeling for Performance Marketing
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Charity: water
-20% CAC
Velasca
+32% ROI Optimization
Boscolo viaggi
Cristian D'Abrosca - Head of Innovation at t2ó Italia
"Cassandra revealed that Boscolo’s top-performing LinkedIn campaigns were inflating acquisition costs. Reallocating 40% of their budget dropped CAC by 28% and increased revenue efficiency by 45%."
Cura of Sweden
Giovanni, Performance Marketing Manager @ Velasca
"With Cassandra, CURA of Sweden gained a unified view of media effectiveness. The result: +82% increase in conversions and -16% drop in CAC within the first 60 days."
Gina Tricot
+53% ROI
Treedom
+80% YoY ROAS
Charity: water
-20% CAC
Velasca
+32% ROI Optimization
Boscolo viaggi
Cristian D'Abrosca - Head of Innovation at t2ó Italia
"Cassandra revealed that Boscolo’s top-performing LinkedIn campaigns were inflating acquisition costs. Reallocating 40% of their budget dropped CAC by 28% and increased revenue efficiency by 45%."
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Ready for Measurement You Can Trust?
Stop believing your attribution data. Start trusting your results. Join 100 marketing teams who choose truth over theater
Copyright © 2024-2025 – All Right Reserved