How to make Marketing Mix Modeling accessible by everybody – Measure Up Podcast

Welcome to the “Measure Up” Podcast by Jim Gianoglio.

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Jim Gianoglio is the Director of Marketing Analytics at Bounteous.

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He has an incredible experience in the Marketing Attribution Field and is now helping marketers measure performance in a privacy-focused era.

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In our Podcast, we discussed the democratization of Marketing Mix Modeling.

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We focused on:

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– the big challenges for most companies to adopt this methodology.

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– the open-source package from Meta that enables semi-automated marketing mix modeling and how Cassandra adds an enhanced layer of usability.

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– How to use MMM and MTA together to maximize decision accuracy.

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Finally, we wrapped it up with some thoughts on multi-touch attribution, and where we see it fitting into a marketer’s toolbox today.

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