For every team that measures success in revenue, customers, donations, enrolments, or accounts.
Ecommerce hits revenue + contribution-margin targets without burning Q4. B2B hits pipeline-sourced ARR your CRO will audit. Education hits enrolment inside the dean's recruitment budget. Charity hits donations the board approved. Fintech hits funded-account targets without paying for customers your brand already won.
Three decisions, in order, every quarter: Forecast — Stress-test — Track.
Three of the five decisions standing between your media budget and your revenue target. Drop your plan in — Cassandra forecasts where it lands vs target. Reconcile every channel against an independent incrementality test — only trust a number when both methods agree. Watch every channel daily — get an alert the day spend stops working, with the suggested action and the saved euro number.
Offline and Online Media ROI
Marginal ROI to see where to invest your next $
Baseline sales
Promotion activity contribution and prove them scientifically
Will my plan hit the year's number?
Which channel ROI is real — and which is platform-inflated?
Catch a broken channel the day it breaks — not 2 weeks late.
From data to decision, on autopilot. Four steps. You connect once, we run the loop every day.
Forecast: see if your plan hits the goal before you spend a euro. Stress-test: find the risky assumptions before they blow up the forecast. Track: when reality drifts, get the budget change that gets you back on target.
Self-serviced insights managed directly by your marketing team
Multi-market measurements
Run Geo incrementality experiments with few clicks
Stop guessing which channel ROI is real.
Meta says ROAS 4.2x. Northbeam says 2.1x. Your Sheet says 3.5x. Three numbers, three answers — and a CFO who needs one. Cassandra runs incrementality and MMM on the same data, every week. Where the two methods agree, you have a number you can act on. Where they disagree, you see why — and what test would settle it.
Give every stakeholder the same unbiased view of performance
Make budget decisions based on evidence, not politics
Transform measurement from battlefield into growth drivers
