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Make budget decisions to hit your financial target

Measure, simulate and forecast future scenarios to learn at each moment what budget decision is going to get you closer to your financial target.

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Q2 2026 · Revenue target tracker

30d

90d

YTD

Revenue target

€4.2M

Annual commitment

Current trajectory

€3.8M

€400K gap to close

Confidence

78%

↑ 6% vs last month

Best next move

+€30K Meta

+€95K incremental rev

Path to target

The problem

Will your marketing budget hit your revenue target?

You can't answer that with confidence today. That's the problem.

You committed to a number. Every budget move is supposed to close the gap to it. But you don't know which moves do — so half of them might be widening the gap instead. And the cost of being wrong compounds every quarter you stay uncertain.

Year-end forecast

Will you hit €4.2M?

Unknown

Recent budget moves · Did they help?

+€40K → Meta Ads

−€25K ← TV

+€15K → TikTok

Trusted by leading marketing teams

What's at stake

Scattered measurement is what freezes you.

You run MTA daily, MMM quarterly, geo experiments when you can. Different cadences, different methods, no convergence on a single answer.

Instead of clarity on where to spend next — you freeze.

Meta Ads — what should you do?

Same channel. Three methods. Three answers.

MTA

Multi-touch attribution

Updated daily

4.2x

↑ Spend more

MMM

Marketing mix model

Updated quarterly

1.8x

→ Hold steady

GEO

Geo lift test

Last run: 6 weeks ago

0.9x

↓ Cut spend

Spread between methods

0.9x

3.3x spread

4.2x

⏸︎

Decision this week: Frozen.

The solution

Cassandra closes the gap between investments and financial target → every-day

By triangulating MMM, incrementality testing, and attribution — and accounting for the uncertainty in each — Cassandra tells you where and when to invest to maximize the probability of hitting your financial target.

incrementality.cassandra.app/target-tracker

Target tracker · Q2 2026

Updated today, 8:02 AM

30d

90d

YTD

Revenue target

€2.98M

€4.2M

Trajectory

€3.8M

Gap

−€400K

Confidence

78%

Now · 71%

Projected · 90%

€0

€1.05M

€2.1M

€3.15M

€4.2M

Channel

Attributed ROAS

MMM ROI

Exp ROI

Consensus

Action

4.2x

2.1x

2.4x

2.3x

High

↑ Increase +€30K

6.1x

2.9x

1.9x

2.0x

Medium

→ Hold

0.3x

3.2x

2.8x

3.0x

High

↑ Increase +€50K

2.8x

2.6x

1.1x

1.0x

Low

↓ Reduce -€20K

3.5x

1.4x

—

Test needed

⚡ Run test

Measures progress daily

Not at quarter-end. Every morning, against your target.

Reallocates when you drift

Off pace? Cassandra suggests the specific move that puts you back on.

Shows you why

Every suggestion comes with the evidence behind it. Defensible to your CFO.

Evidence-based planning

We only optimize what we can prove. We test what we can't.

Cassandra scores every channel based on risk and efficacy — not just ROAS. The score accounts for convergence across MMM, incrementality testing, and attribution; model stability across retrains; and the width of the confidence interval.

Channels with high scores get optimized. Channels without enough evidence get experiments automatically designed to calibrate their measurement — reducing risk before budget moves toward them.

Every budget decision is backed by evidence. Every gap in evidence triggers an experiment.

Evidence

Display Video Awareness

Score

Summary

Low uncertainty — CI (1.58x — 2.20x)

Slight under-attribution — measured 1.89x vs MMM 1.72x (10% error)

Stable — iROI consistent across retrains

Convergent — measurement methods agree

Uncertainty

Low uncertainty

MMM iROI confidence interval

1.58x

1.89x

2.20x

Calibration

Slight under-attribution

MMM prediction vs experiment results

Predicted

Measured

Error

1.72x

1.89x

10%

Stability

Stable

Trained on 5 time windows of your data — ROI estimates held steady. Safe to act on.

Convergence

Convergent

Agreement across measurement methods

Attribution ROAS

1.78x

MMM iROI

1.89x

Experiments (2)

Start

End

Type

Budget

Lift

iROI

95% CI

Apr 14, 2025

May 12, 2025

↑ Increase +30%

€64K

+22.4%

1.86x

[1.58 — 2.14]

Oct 06, 2025

Nov 03, 2025

↓ Decrease -25%

€52K

-19.8%

1.92x

[1.64 — 2.20]

People love Cassandra

Eszter Mazscar

Head of Marketing @Cura of Sweden

"Cassandra has helped us immensely to improve our understanding of what impact different activities — digital and traditional media, as well as other factors like product prices have on our sales.

Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets.

We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."

Eszter Mazscar

Head of Marketing @Cura of Sweden

"Cassandra has helped us immensely to improve our understanding of what impact different activities — digital and traditional media, as well as other factors like product prices have on our sales.

Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets.

We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."

Mike Taylor

Founder at AskRally

"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model.

Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."

Mike Taylor

Founder at AskRally

"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model.

Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."

Cristian D'Abrosca

Head of Innovation at t2ó Italia

"Cassandra has supported our marketing team's efforts by providing clear insights and actionable data. We analyzed historical marketing data and identified the most effective marketing channel to increase our investments on.

We simulated future scenarios to predict the impact of different budget allocations to choose the Marketing Mix that would’ve maximized our ROI.

In an increasingly privacy-oriented landscape with the deprecation of third-party cookies, moving towards a statistical approach has become mandatory. This approach allows us to better understand the contribution of brand awareness-oriented channels and their impact on total revenue."

Cristian D'Abrosca

Head of Innovation at t2ó Italia

We simulated future scenarios to predict the impact of different budget allocations to choose the Marketing Mix that would’ve maximized our ROI.

Giovanni

Performance Marketing Manager @Velasca

"Cassandra has been instrumental in helping us reassess the incremental contribution of each media partner and redefine their role within our mix.

It also allowed us to explore results autonomously, with clarity and confidence, something we truly valued in a complex, multi-channel setup."

Giovanni

Performance Marketing Manager @Velasca

"Cassandra has been instrumental in helping us reassess the incremental contribution of each media partner and redefine their role within our mix.

It also allowed us to explore results autonomously, with clarity and confidence, something we truly valued in a complex, multi-channel setup."

Brady Josephson

VP of Marketing & Growth at charity: water

"We knew our analytics and reporting weren’t telling the full story—especially as we leaned more into brand investments and top-of-funnel activity.

We also knew it would only get harder to track impact. That’s where Cassandra came in. Both the platform and team have been instrumental in giving us a more complete picture of performance and proving how our brand investments are paying off.

It’s also been a game changer for forecasting and budgeting."

Brady Josephson

VP of Marketing & Growth at charity: water

"We knew our analytics and reporting weren’t telling the full story—especially as we leaned more into brand investments and top-of-funnel activity.

It’s also been a game changer for forecasting and budgeting."

Giancarlo Camoirano

Marketing Manager at Boscolo Viaggi

"Purchasing a trip is, excuse the pun, a journey within a journey. It begins with dreaming on social media, gathering information from blogs, magazines, and other sources, and perhaps remembering us when they see an advertisement. They might call our customer service, visit our website, or join our Facebook group. For this reason, it is crucial to identify a measurement model that isn't just based on last-click attribution or solely on certain traffic sources. We have chosen Cassandra to help us find a way to define the impact that our brand awareness investments (and more) have on sales."

Giancarlo Camoirano

Marketing Manager at Boscolo Viaggi

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Stop believing your attribution data. Start trusting your results. Join 100 marketing teams who choose truth over theater

Start Free Trial - No Credit Card

Book Demo with Measurement Expert