Trusted by 100+ marketing teams
Make budget decisions to hit your financial target
Make budget decisions to hit your financial target
Measure, simulate and forecast future scenarios to learn at each moment what budget decision is going to get you closer to your financial target.
incrementality.cassandra.app/dashboard
Q2 2026 · Revenue target tracker
7d
30d
90d
YTD
Revenue target
€4.2M
Annual commitment
Current trajectory
€3.8M
€400K gap to close
Confidence
78%
↑ 6% vs last month
Best next move
+€30K Meta
+€95K incremental rev
Path to target
The problem
The problem
Will your marketing budget hit your revenue target?
You can't answer that with confidence today. That's the problem.
You committed to a number. Every budget move is supposed to close the gap to it. But you don't know which moves do — so half of them might be widening the gap instead. And the cost of being wrong compounds every quarter you stay uncertain.
Year-end forecast
Will you hit €4.2M?
Unknown
Recent budget moves · Did they help?
+€40K → Meta Ads
?
−€25K ← TV
?
+€15K → TikTok
?
Trusted by leading marketing teams
Will your marketing budget hit your revenue target?
You can't answer that with confidence today. That's the problem.
You committed to a number. Every budget move is supposed to close the gap to it. But you don't know which moves do — so half of them might be widening the gap instead. And the cost of being wrong compounds every quarter you stay uncertain.
What's at stake
What's at stake
Scattered measurement is what freezes you.
You run MTA daily, MMM quarterly, geo experiments when you can. Different cadences, different methods, no convergence on a single answer.
Instead of clarity on where to spend next — you freeze.
Meta Ads — what should you do?
Same channel. Three methods. Three answers.
MTA
Multi-touch attribution
Updated daily
4.2x
↑ Spend more
MMM
Marketing mix model
Updated quarterly
1.8x
→ Hold steady
GEO
Geo lift test
Last run: 6 weeks ago
0.9x
↓ Cut spend
Spread between methods
0.9x
3.3x spread
4.2x
⏸︎
Decision this week: Frozen.
Scattered measurement is what freezes you.
You run MTA daily, MMM quarterly, geo experiments when you can. Different cadences, different methods, no convergence on a single answer.
Instead of clarity on where to spend next — you freeze.
The solution
The solution
Cassandra closes the gap between investments and financial target → every-day
Cassandra closes the gap between investments and financial target → every-day
incrementality.cassandra.app/target-tracker
Target tracker · Q2 2026
Updated today, 8:02 AM
7d
30d
90d
YTD
Revenue target
€2.98M
/
€4.2M
Trajectory
€3.8M
Gap
−€400K
Confidence
78%
Now · 71%
Projected · 90%
€0
€1.05M
€2.1M
€3.15M
€4.2M
Channel
Attributed ROAS
MMM ROI
Exp ROI
Consensus
Action
4.2x
2.1x
2.4x
2.3x
High
↑ Increase +€30K
6.1x
2.9x
1.9x
2.0x
Medium
→ Hold
0.3x
3.2x
2.8x
3.0x
High
↑ Increase +€50K
2.8x
2.6x
1.1x
1.0x
Low
↓ Reduce -€20K
3.5x
1.4x
—
—
Test needed
⚡ Run test
Measures progress daily
Not at quarter-end. Every morning, against your target.
Reallocates when you drift
Off pace? Cassandra suggests the specific move that puts you back on.
Shows you why
Every suggestion comes with the evidence behind it. Defensible to your CFO.
By triangulating MMM, incrementality testing, and attribution — and accounting for the uncertainty in each — Cassandra tells you where and when to invest to maximize the probability of hitting your financial target.
By triangulating MMM, incrementality testing, and attribution — and accounting for the uncertainty in each — Cassandra tells you where and when to invest to maximize the probability of hitting your financial target.
Evidence-based planning
Evidence-based planning
We only optimize what we can prove. We test what we can't.
Cassandra scores every channel based on risk and efficacy — not just ROAS. The score accounts for convergence across MMM, incrementality testing, and attribution; model stability across retrains; and the width of the confidence interval.
Channels with high scores get optimized. Channels without enough evidence get experiments automatically designed to calibrate their measurement — reducing risk before budget moves toward them.
Every budget decision is backed by evidence. Every gap in evidence triggers an experiment.
Evidence
Display Video Awareness
Score
84
Summary
Low uncertainty — CI (1.58x — 2.20x)
Slight under-attribution — measured 1.89x vs MMM 1.72x (10% error)
Stable — iROI consistent across retrains
Convergent — measurement methods agree
Uncertainty
Low uncertainty
MMM iROI confidence interval
1.58x
1.89x
2.20x
Calibration
Slight under-attribution
MMM prediction vs experiment results
Predicted
Measured
Error
1.72x
1.89x
10%
Stability
Stable
Trained on 5 time windows of your data — ROI estimates held steady. Safe to act on.
Convergence
Convergent
Agreement across measurement methods
Attribution ROAS
1.78x
MMM iROI
1.89x
Experiments (2)
Start
End
Type
Budget
Lift
iROI
95% CI
Apr 14, 2025
May 12, 2025
↑ Increase +30%
€64K
+22.4%
1.86x
[1.58 — 2.14]
Oct 06, 2025
Nov 03, 2025
↓ Decrease -25%
€52K
-19.8%
1.92x
[1.64 — 2.20]
We only optimize what we can prove. We test what we can't.
Cassandra scores every channel based on risk and efficacy — not just ROAS. The score accounts for convergence across MMM, incrementality testing, and attribution; model stability across retrains; and the width of the confidence interval.
Channels with high scores get optimized. Channels without enough evidence get experiments automatically designed to calibrate their measurement — reducing risk before budget moves toward them.
Every budget decision is backed by evidence. Every gap in evidence triggers an experiment.
People love Cassandra
Eszter Mazscar
Head of Marketing @Cura of Sweden
"Cassandra has helped us immensely to improve our understanding of what impact different activities — digital and traditional media, as well as other factors like product prices have on our sales.
Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets.
We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Mike Taylor
Founder at AskRally
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model.
Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Cristian D'Abrosca
Head of Innovation at t2ó Italia
"Cassandra has supported our marketing team's efforts by providing clear insights and actionable data. We analyzed historical marketing data and identified the most effective marketing channel to increase our investments on.
We simulated future scenarios to predict the impact of different budget allocations to choose the Marketing Mix that would’ve maximized our ROI.
In an increasingly privacy-oriented landscape with the deprecation of third-party cookies, moving towards a statistical approach has become mandatory. This approach allows us to better understand the contribution of brand awareness-oriented channels and their impact on total revenue."
Giovanni
Performance Marketing Manager @Velasca
"Cassandra has been instrumental in helping us reassess the incremental contribution of each media partner and redefine their role within our mix.
It also allowed us to explore results autonomously, with clarity and confidence, something we truly valued in a complex, multi-channel setup."
Brady Josephson
VP of Marketing & Growth at charity: water
"We knew our analytics and reporting weren’t telling the full story—especially as we leaned more into brand investments and top-of-funnel activity.
We also knew it would only get harder to track impact. That’s where Cassandra came in. Both the platform and team have been instrumental in giving us a more complete picture of performance and proving how our brand investments are paying off.
It’s also been a game changer for forecasting and budgeting."
Giancarlo Camoirano
Marketing Manager at Boscolo Viaggi
"Purchasing a trip is, excuse the pun, a journey within a journey. It begins with dreaming on social media, gathering information from blogs, magazines, and other sources, and perhaps remembering us when they see an advertisement. They might call our customer service, visit our website, or join our Facebook group. For this reason, it is crucial to identify a measurement model that isn't just based on last-click attribution or solely on certain traffic sources. We have chosen Cassandra to help us find a way to define the impact that our brand awareness investments (and more) have on sales."
People love Cassandra
Eszter Mazscar
Head of Marketing @Cura of Sweden
"Cassandra has helped us immensely to improve our understanding of what impact different activities — digital and traditional media, as well as other factors like product prices have on our sales.
Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets.
We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Giancarlo Camoirano
Marketing Manager at Boscolo Viaggi
"Purchasing a trip is, excuse the pun, a journey within a journey. It begins with dreaming on social media, gathering information from blogs, magazines, and other sources, and perhaps remembering us when they see an advertisement. They might call our customer service, visit our website, or join our Facebook group. For this reason, it is crucial to identify a measurement model that isn't just based on last-click attribution or solely on certain traffic sources. We have chosen Cassandra to help us find a way to define the impact that our brand awareness investments (and more) have on sales."
Ready to achieve your financial target?
Get an incrementality plan to achieve your financial targets. Join 100 marketing teams who choose truth over theater
Product
Company
Copyright © 2025 – All Right Reserved
Ready to achieve your financial target?
Get an incrementality plan to achieve your financial targets. Join 100 marketing teams who choose truth over theater
Product
Company
Copyright © 2024-2025 – All Right Reserved