We just raised €2M to make incrementality measurement scalable for you: Read Here
Marketing Measurement you can Trust
Your attributions are broken. Measure incremental sales, discover growth opportunities, make smarter decisions.
✔️
14 day free trial
✔️
No credit card required
✔️
Cancel anytime
500+ Brands have already optimized their budget with Cassandra
TESTIMONIALS
What they say about us
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
PRODUCT
You’re spending on ads. But… Attributions are misleading
You boost Meta. You try Google. Maybe some influencer campaigns. Then… nothing. Or something. Honestly, who knows?
Upper funnel campaigns not tracked
Branding campaigns don’t get budget
Lack of trust on measurement
ROIs don’t grow as espected
How to get truth based measurements:
Cassandra makes sense of the mess — and helps you spend smarter.
Measure true iROi
Measure the incremental sales generated by all your Marketing campaigns, upper funnel and offline investments included
Suggestions on where to reallocate the wasted budget
Cassandra's budget allocator tells you exactly where to reinvest to get the maximum ROI with the lowest risk
See where you’re wasting budget
Understand in what channels you are over investing, and where there are growth opportunities
GROWTH
How does Cassandra increases your ROI?
Machine learning-based Marketing Mix Modeling
Cassandra uses machine learning-based Marketing Mix Modeling. It analyzes all your data and creates a personalized Media Plan that maximizes your ROI.
HOW IT WORKS
How to get truth
based measurements:
Experiment to Measure your media
Run incrementality experiments - test what really drives sales
Get proof in 30 days - Ground truth data you can trust
Build, calibrate your MMM
Experiments show ground truth
Model learns from them - Gets smarter with each experiment
Results match - compare results & build trust
Forecast and budgeting with confidence
Budget allocator - Tells you exactly where to spend to maximize sales
Forecaster - Predicts what happens next
CASE STUDIES
Our success stories
How Gina Tricot improved its ROI by +53% by leveraging Cassandra MMM SaaS
Marketing Mix Modeling and ROI Optimization Case Study.
+53% in ROAS
How Treedom reduced its cost per order by 19% by leveraging Cassandra MMM
How Treedom reduced its cost per order by 19% by leveraging Cassandra MMM.
19% reduction in the overall cost per order (CPO)
Spedire.com: +19% Conversions with the same budget invested in 1 month
How much should I allocate in each media to maximize my ROI?
+19% in conversion with the same budget
Use Cases
Solutions
Elevating Marketing and Data Teams with Cassandra.
Marketers
Marketing Analysts
Data Analysts
Industries
Companies
Cassandra’s Data Insights for every Company.
Technology
Retail
Travel
Education
eCommerce
Agencies
Future-proof your media optimization to serve clients better.
Mediums
Measure any type of ad spend.
iOS
Android
Web
TV
Influencer Marketing
Out of Home
In game
MINIMUM CONDITIONS TO TAKE OFF
Something about you
Spending over 30k on ads each month
This ensures your marketing is extensive enough for Cassandra's optimization tools to make a real difference, leading to a better ROI from your campaigns.
Having at least 2 years of historical data
It lets Cassandra accurately analyze and predict the impact of your marketing, considering seasonal trends and shifts in consumer behavior.
Ready to stop wasting and start optimizing?
Book a call with us Today and discovery how Cassandra can transform your Marketing ROI in just 7 Days.
We just raised €2M to make incrementality measurement scalable for you: Read Here
Marketing Measurement you can Trust
Your attributions are broken. Measure incremental sales, discover growth opportunities, make smarter decisions.
✔️
14 day free trial
✔️
14 day free trial
✔️
No credit card required
✔️
No credit card required
✔️
Cancel anytime
✔️
Cancel anytime
500+ Brands have already optimized their budget with Cassandra
TESTIMONIALS
What they say about us
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
PRODUCT
You’re spending on ads. But… Attributions are misleading
You boost Meta. You try Google. Maybe some influencer campaigns. Then… nothing. Or something. Honestly, who knows?
Upper funnel campaigns not tracked
Upper funnel campaigns not tracked
Branding campaigns don’t get budget
Branding campaigns don’t get budget
Lack of trust on measurement
Lack of trust on measurement
ROIs don’t grow as espected
ROIs don’t grow as espected
How to get truth based measurements:
Cassandra makes sense of the mess — and helps you spend smarter.
Measure true iROi
Measure the incremental sales generated by all your Marketing campaigns, upper funnel and offline investments included
Measure true iROi
Measure the incremental sales generated by all your Marketing campaigns, upper funnel and offline investments included
Suggestions on where to reallocate the wasted budget
Cassandra's budget allocator tells you exactly where to reinvest to get the maximum ROI with the lowest risk
Suggestions on where to reallocate the wasted budget
Cassandra's budget allocator tells you exactly where to reinvest to get the maximum ROI with the lowest risk
See where you’re wasting budget
Understand in what channels you are over investing, and where there are growth opportunities
See where you’re wasting budget
Understand in what channels you are over investing, and where there are growth opportunities
GROWTH
How does Cassandra increases your ROI?
Machine learning-based Marketing Mix Modeling
Cassandra uses machine learning-based Marketing Mix Modeling. It analyzes all your data and creates a personalized Media Plan that maximizes your ROI.
HOW IT WORKS
How to get truth
based measurements:
Experiment to Measure your media
Run incrementality experiments - test what really drives sales
Get proof in 30 days - Ground truth data you can trust
Build, calibrate your MMM
Experiments show ground truth
Model learns from them - Gets smarter with each experiment
Results match - compare results & build trust
Forecast and budgeting with confidence
Budget allocator - Tells you exactly where to spend to maximize sales
Forecaster - Predicts what happens next
HOW IT WORKS
How to get truth
based measurements:
Experiment to Measure your media
Run incrementality experiments - test what really drives sales
Get proof in 30 days - Ground truth data you can trust
Build, calibrate your MMM
Experiments show ground truth
Model learns from them - Gets smarter with each experiment
Results match - compare results & build trust
Forecast and budgeting with confidence
Budget allocator - Tells you exactly where to spend to maximize sales
Forecaster - Predicts what happens next
CASE STUDIES
Our success stories
MINIMUM CONDITIONS TO TAKE OFF
Something about you
Spending over 30k on ads each month
This ensures your marketing is extensive enough for Cassandra's optimization tools to make a real difference, leading to a better ROI from your campaigns.
Having at least 2 years of historical data
It lets Cassandra accurately analyze and predict the impact of your marketing, considering seasonal trends and shifts in consumer behavior.
Solutions
Solutions
Elevating Marketing and Data Teams with Cassandra.
Marketers
Marketing Analysts
Data Analysts
Industries
Companies
Cassandra’s Data Insights for every Company.
Technology
Retail
Travel
Education
eCommerce
Agencies
Future-proof your media optimization to serve clients better.
Mediums
Measure any type of ad spend.
iOS
Android
Web
TV
Influencer Marketing
Out of Home
In game
Ready to stop wasting and start optimizing?
Book a call with us Today and discovery how Cassandra can transform your Marketing ROI in just 7 Days.
We just raised €2M to make incrementality measurement scalable for you: Read Here
Marketing Measurement you can Trust
Your attributions are broken. Measure incremental sales, discover growth opportunities, make smarter decisions.
✔️
14 day free trial
✔️
No credit card required
✔️
Cancel anytime
500+ Brands have already optimized their budget with Cassandra
TESTIMONIALS
What they say about us
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael Taylor
Founder @VexPower
"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."
Eszter Mazscar
Head of Marketing @Cura of Sweden
PRODUCT
You’re spending on ads. But… Attributions are misleading
You boost Meta. You try Google. Maybe some influencer campaigns. Then… nothing. Or something. Honestly, who knows?
Upper funnel campaigns not tracked
Upper funnel campaigns not tracked
Branding campaigns don’t get budget
Branding campaigns don’t get budget
Lack of trust on measurement
Lack of trust on measurement
ROIs don’t grow as espected
ROIs don’t grow as espected
How to get truth based measurements:
Cassandra makes sense of the mess — and helps you spend smarter.
Measure true iROi
Measure the incremental sales generated by all your Marketing campaigns, upper funnel and offline investments included
Measure true iROi
Measure the incremental sales generated by all your Marketing campaigns, upper funnel and offline investments included
Suggestions on where to reallocate the wasted budget
Cassandra's budget allocator tells you exactly where to reinvest to get the maximum ROI with the lowest risk
Suggestions on where to reallocate the wasted budget
Cassandra's budget allocator tells you exactly where to reinvest to get the maximum ROI with the lowest risk
See where you’re wasting budget
Understand in what channels you are over investing, and where there are growth opportunities
See where you’re wasting budget
Understand in what channels you are over investing, and where there are growth opportunities
GROWTH
How does Cassandra increases your ROI?
Machine learning-based Marketing Mix Modeling
Cassandra uses machine learning-based Marketing Mix Modeling. It analyzes all your data and creates a personalized Media Plan that maximizes your ROI.
HOW IT WORKS
How to get truth
based
measurements:
Test the effect of your media
Run incrementality experiments - test what really drives sales
Get proof in 30 days - Ground truth data you can trust
See the experiments. Train the model. Compare the results.
Experiments show ground truth
Model learns from them - Gets smarter with each experiment
Results match - compare results & build trust
Calibrated Model. Trust built. Decisions are easy.
Budget allocator - Tells you exactly where to spend to maximize sales
Forecaster - Predicts what happens next
HOW IT WORKS
How to get truth
based
measurements:
Test the effect of your media
Run incrementality experiments - test what really drives sales
Get proof in 30 days - Ground truth data you can trust
See the experiments. Train the model. Compare the results.
Experiments show ground truth
Model learns from them - Gets smarter with each experiment
Results match - compare results & build trust
Calibrated Model. Trust built. Decisions are easy.
Budget allocator - Tells you exactly where to spend to maximize sales
Forecaster - Predicts what happens next
CASE STUDIES
Our success stories
How Gina Tricot improved its ROI by +53% by leveraging Cassandra MMM SaaS
Marketing Mix Modeling and ROI Optimization Case Study.
+53% in ROAS
How Treedom reduced its cost per order by 19% by leveraging Cassandra MMM
How Treedom reduced its cost per order by 19% by leveraging Cassandra MMM.
19% reduction in the overall cost per order (CPO)
Spedire.com: +19% Conversions with the same budget invested in 1 month
How much should I allocate in each media to maximize my ROI?
+19% in conversion with the same budget
MINIMUM CONDITIONS TO TAKE OFF
Something about you
Spending over 30k on ads each month
This ensures your marketing is extensive enough for Cassandra's optimization tools to make a real difference, leading to a better ROI from your campaigns.
Having at least 2 years of historical data
It lets Cassandra accurately analyze and predict the impact of your marketing, considering seasonal trends and shifts in consumer behavior.
Solutions
Solutions
Elevating Marketing and Data Teams with Cassandra.
Marketers
Marketing Analysts
Data Analysts
Industries
Companies
Cassandra’s Data Insights for every Company.
Technology
Retail
Travel
Education
eCommerce
Agencies
Future-proof your media optimization to serve clients better.
Mediums
Measure any type of ad spend.
iOS
Android
Web
TV
Influencer Marketing
Out of Home
In game
Ready to stop wasting and start optimizing?
Book a call with us Today and discovery how Cassandra can transform your Marketing ROI in just 7 Days.
Innovative startup born from the idea of optimizing investments in marketing.
Cassandra Srl, P.Iva 12645410965 - corso di Porta Romana 6 – Milano – 20122
Innovative startup born from the idea of optimizing investments in marketing.
Cassandra Srl, P.Iva 12645410965 - corso di Porta Romana 6 – Milano – 20122