Grow Your Brand's Revenue with Incrementality-Driven Insights
Grow Your Brand's Revenue with Incrementality-Driven Insights
Grow Your Brand's Revenue with Incrementality-Driven Insights
“Cassandra has helped us immensely to improve our understanding of what impact different activities. Thanks to the frequent MMM updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets.”
Eszter Mazscar
Head of Marketing @Cura of Sweden
500+ Brands have already optimized their budget with Cassandra
Gaining the Edge with Measurement
Gaining the Edge with Measurement
In today's competitive market, brands need to make every marketing dollar count. Cassandra helps you identify marketing waste, allocate budgets more efficiently, and enhance your Marketing ROI. Our advanced MMM & Incrementality testing software provides the insights you need to drive growth and make smarter decisions.
Why Choose Cassandra for Your Brand?
Why Choose Cassandra for Your Brand?
Why Choose Cassandra for Your Brand?
Incrementality-DrivenInsights
Gain a comprehensive understanding of which marketing channels are driving the most value for your brand.
Incrementality-DrivenInsights
Gain a comprehensive understanding of which marketing channels are driving the most value for your brand.
Incrementality-DrivenInsights
Gain a comprehensive understanding of which marketing channels are driving the most value for your brand.
Optimized Budget Allocation
Ensure every dollar is spent effectively by redistributing your budget based on performance insights.
Optimized Budget Allocation
Ensure every dollar is spent effectively by redistributing your budget based on performance insights.
Optimized Budget Allocation
Ensure every dollar is spent effectively by redistributing your budget based on performance insights.
MMM + Incrementality testing + MTA
Triangulation of the top 3 measurement methodology in one platform.
MMM + Incrementality testing + MTA
Triangulation of the top 3 measurement methodology in one platform.
MMM + Incrementality testing + MTA
Triangulation of the top 3 measurement methodology in one platform.
HOW IT WORKS
1 software.
4 simple steps.
A lot of magic.
Upload Marketing Data
Begin your journey by uploading your marketing data with a CSV or by connecting your sources with connectors.
Cassandra analyzes Digital Advertising Campaigns, Offline Marketing Campaigns, Organic Activities (like email and social media), and Other Events (like Discounts, Price or Website changes, and store openings).
PS: If you don't have data right now, you can use our demo dataset to test Cassandra!
Analyze your marketing mix effectiveness
Build your MMM and analyze the:
Real incremental ROI of each channel
revenue attributed to each variable
impact of seasonality diminishing returns of each channel
Impact over time of advertising campaigns
The MMM it's then refreshed at a monthly basis improving its accuracy as it sees new data.
Predict the best Media Plan
Optimize your Marketing Mix with the AI-powered Budget allocator.
It allows you to:
run what if scenarios
predict how to allocate your marketing budget to maximize ROI
forecast future sales
guide your Marketing Mix decision to achieve your goal
Measure the Incremental Impact of new Marketing Campaigns with Incrementality Testing
Validate your Measurement insights by running Real life Geo-Incrementality tests that will enable you to inference causality. Then use the results of your experiments to calibrate your MMM at each refresh.
HOW IT WORKS
1 software.
4 simple steps.
A lot of magic.
Upload Marketing Data
Begin your journey by uploading your marketing data with a CSV or by connecting your sources with connectors.
Cassandra analyzes Digital Advertising Campaigns, Offline Marketing Campaigns, Organic Activities (like email and social media), and Other Events (like Discounts, Price or Website changes, and store openings).
PS: If you don't have data right now, you can use our demo dataset to test Cassandra!
Analyze your marketing mix effectiveness
Build your MMM and analyze the:
Real incremental ROI of each channel
revenue attributed to each variable
impact of seasonality diminishing returns of each channel
Impact over time of advertising campaigns
The MMM it's then refreshed at a monthly basis improving its accuracy as it sees new data.
Predict the best Media Plan
Optimize your Marketing Mix with the AI-powered Budget allocator.
It allows you to:
run what if scenarios
predict how to allocate your marketing budget to maximize ROI
forecast future sales
guide your Marketing Mix decision to achieve your goal
Measure the Incremental Impact of new Marketing Campaigns with Incrementality Testing
Validate your Measurement insights by running Real life Geo-Incrementality tests that will enable you to inference causality. Then use the results of your experiments to calibrate your MMM at each refresh.
HOW IT WORKS
1 software.
4 simple steps.
A lot of magic.
Upload Marketing Data
Begin your journey by uploading your marketing data with a CSV or by connecting your sources with connectors.
Cassandra analyzes Digital Advertising Campaigns, Offline Marketing Campaigns, Organic Activities (like email and social media), and Other Events (like Discounts, Price or Website changes, and store openings).
PS: If you don't have data right now, you can use our demo dataset to test Cassandra!
Analyze your marketing mix effectiveness
Build your MMM and analyze the:
Real incremental ROI of each channel
revenue attributed to each variable
impact of seasonality diminishing returns of each channel
Impact over time of advertising campaigns
The MMM it's then refreshed at a monthly basis improving its accuracy as it sees new data.
Predict the best Media Plan
Optimize your Marketing Mix with the AI-powered Budget allocator.
It allows you to:
run what if scenarios
predict how to allocate your marketing budget to maximize ROI
forecast future sales
guide your Marketing Mix decision to achieve your goal
Measure the Incremental Impact of new Marketing Campaigns with Incrementality Testing
Validate your Measurement insights by running Real life Geo-Incrementality tests that will enable you to inference causality. Then use the results of your experiments to calibrate your MMM at each refresh.
Our Case Studies
Our Case Studies
Our Case Studies
We are helping tons of Marketing agencies obtain incredible results with their clients.
Travel
Boscolo viaggi generates +45% revenue growth & +10% ROI
The collaboration between Boscolo Viaggi, t2ó Italia, and Cassandra shows how travel tech companies can benefit from Marketing Mix Modeling measurements to grow in the Post-COVID era.
Travel
Boscolo viaggi generates +45% revenue growth & +10% ROI
The collaboration between Boscolo Viaggi, t2ó Italia, and Cassandra shows how travel tech companies can benefit from Marketing Mix Modeling measurements to grow in the Post-COVID era.
Travel
Boscolo viaggi generates +45% revenue growth & +10% ROI
The collaboration between Boscolo Viaggi, t2ó Italia, and Cassandra shows how travel tech companies can benefit from Marketing Mix Modeling measurements to grow in the Post-COVID era.
Travel
CURA OF SWEDEN: +82% in Conversions and -16% in Cost per Order
Cura of Sweden leveraged Cassandra to measure and optimize their marketing mix to internationalize their brand.
Travel
CURA OF SWEDEN: +82% in Conversions and -16% in Cost per Order
Cura of Sweden leveraged Cassandra to measure and optimize their marketing mix to internationalize their brand.
Travel
CURA OF SWEDEN: +82% in Conversions and -16% in Cost per Order
Cura of Sweden leveraged Cassandra to measure and optimize their marketing mix to internationalize their brand.
Travel
How Gina Tricot improved its ROI by +53% by leveraging Cassandra MMM SaaS
Marketing Mix Modeling and ROI Optimization Case Study.
Travel
How Gina Tricot improved its ROI by +53% by leveraging Cassandra MMM SaaS
Marketing Mix Modeling and ROI Optimization Case Study.
Travel
How Gina Tricot improved its ROI by +53% by leveraging Cassandra MMM SaaS
Marketing Mix Modeling and ROI Optimization Case Study.
Travel
How Treedom reduced its cost per order by 19% by leveraging Cassandra MMM
How Treedom reduced its cost per order by 19% by leveraging Cassandra MMM.
Travel
How Treedom reduced its cost per order by 19% by leveraging Cassandra MMM
How Treedom reduced its cost per order by 19% by leveraging Cassandra MMM.
Travel
How Treedom reduced its cost per order by 19% by leveraging Cassandra MMM
How Treedom reduced its cost per order by 19% by leveraging Cassandra MMM.
Travel
Spedire.com: +19% Conversions with the same budget invested in 1 month
How much should I allocate in each media to maximize my ROI?
Travel
Spedire.com: +19% Conversions with the same budget invested in 1 month
How much should I allocate in each media to maximize my ROI?
Travel
Spedire.com: +19% Conversions with the same budget invested in 1 month
How much should I allocate in each media to maximize my ROI?
Innovative startup born from the idea of optimizing investments in marketing.
Cassandra Srl, P.Iva 12645410965 - corso di Porta Romana 6 – Milano – 20122
Innovative startup born from the idea of optimizing investments in marketing.
Cassandra Srl, P.Iva 12645410965 - corso di Porta Romana 6 – Milano – 20122