Incrementality Measurement Platform for Travel Companies

Measure the impact of your advertising to online and offline distribution channels leveraging MMM & Incrementality testing.

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Measure your omni-channel ROI

Travel companies have multiple distribution channels between online, agencies and partners.

Cassandra enables you to measure the incremental ROI of your advertising investments on all distribution channels that couldn’t be measured by tracking measurement methodologies.

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Plan your media based on Seasonality and channel effectiveness

Travel companies are influenced by seasonality and travel trends.

Cassandra allows you to plan the right amount of budget and its distribution based on seasonality to never waste your budget and maximize the ROI each season of the year.

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"Cassandra has supported our marketing team's efforts by providing clear insights and actionable data. We analyzed historical marketing data and identified the most effective marketing channel to increase our investments on. We simulated future scenarios to predict the impact of different budget allocations to choose the Marketing Mix that would’ve maximized our ROI. In an increasingly privacy-oriented landscape with the deprecation of third-party cookies, moving towards a statistical approach has become mandatory. This approach allows us to better understand the contribution of brand awareness-oriented channels and their impact on total revenue."
‍
Cristian D'Abrosca, Head of Innovation

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HOW IT WORKS

1 software.
4 simple steps.
A lot of magic.

Upload Marketing Data

Begin your journey by uploading your marketing data with a CSV or by connecting your sources with connectors.

Cassandra analyzes Digital Advertising Campaigns, Offline Marketing Campaigns, Organic Activities (like email and social media), and Other Events (like Discounts, Price or Website changes, and store openings).

PS: If you don't have data right now, you can use our demo dataset to test Cassandra!

Analyze your marketing mix effectiveness

Build your MMM and analyze the:

  • Real incremental ROI of each channel
  • revenue attributed to each variable
  • impact of seasonality diminishing returns of each channel
  • Impact over time of advertising campaigns

The MMM it's then refreshed at a monthly basis improving its accuracy as it sees new data.

Predict the best Media Plan

Optimize your Marketing Mix with the AI-powered Budget allocator.




It allows you to:

  • run what if scenarios
  • predict how to allocate your marketing budget to maximize ROI
  • forecast future sales
  • guide your Marketing Mix decision to achieve your goal

Measure the Incremental Impact of new Marketing Campaigns with Incrementality Testing

Validate your Measurement insights by running Real life Geo-Incrementality tests that will enable you to inference causality.

Then use the results of your experiments to calibrate your MMM at each refresh.

Ready to measure your true incremental ROI on all your distribution channels?

Book a demo call with us today and learn how Cassandra can help your Travel Marketing team.

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