Free Resources
Marketing Mix Modeling for Performance Marketing
Measurement Analytics are changing, welcome to the Marketing Mix Modeling framework to optimize your media investments https://www.youtube.com/watch?v=D5424PlFE3Q&list=PLdaWFt7A-Gf0gVU-9ctY_SqKkfYD8Bdob&index=2
MMM Case Study: +13% in conversions with the same budget invested
The Question: If I have 14 Campaign Types in my Marketing Mix how much should I spend on each channel to maximize my return? The
How to use MMM to increase your Marketing ROI
Why am I writing this post? I’m Gabriele Franco, the founder of Hybrida Marketing, a growth marketing agency that last year alone managed 12 million
Marketing Mix Modeling using Python: Auto-tuning for Diminishing Returns and Adstock using Nevergrad
Marketing Mix Modeling problem Hi there, if you have ever done Marketing Mix Modeling using python, you probably have encountered in this problem: you want
How to Marketing Mix Modeling (MMM) with EXCEL — Intro
This Article will help you understand what Marketing Mix Modeling are and how they can help your Business Grow. If you prefer watching instead of
Marketing Mix Modeling for Marketers
Hi, this is Gabe, Founder @ Cassandra AI. In this article you will have an introduction on Marketing Mix Modeling and how it can be