Free Resources
Free Marketing Mix Modeling Software: An Introduction to Cassandra
Intro Welcome technical Marketer. If you are searching for a solution that can help you optimize marketing investments through a simple-to-use MMM tool, you are
Reducing CPA by 30% with Spedire.com
How to optimize CPO by identifying marketing budget waste Spedire.com is one of the biggest sellers in the shipping industry in Italy. It had an
Incrementality Testing on Meta ads: an eCommerce success story
Once Upon a time… A B2C eCommerce that invested 3000€/month in Meta Ads, had the doubt that Meta was attributing more transactions to itself than
Case Study: How to increase +13% in conversions using the same budget with Cassandra
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Marketing Mix Modeling for Performance Marketing
Measurement Analytics are changing, welcome to the Marketing Mix Modeling framework to optimize your media investments https://www.youtube.com/watch?v=D5424PlFE3Q&list=PLdaWFt7A-Gf0gVU-9ctY_SqKkfYD8Bdob&index=2
MMM Case Study: +13% in conversions with the same budget invested
The Question: If I have 14 Campaign Types in my Marketing Mix how much should I spend on each channel to maximize my return? The
How to use MMM to increase your Marketing ROI
Why am I writing this post? I’m Gabriele Franco, the founder of Hybrida Marketing, a growth marketing agency that last year alone managed 12 million
Marketing Mix Modeling using Python: Auto-tuning for Diminishing Returns and Adstock using Nevergrad
Marketing Mix Modeling problem Hi there, if you have ever done Marketing Mix Modeling using python, you probably have encountered in this problem: you want
How to Marketing Mix Modeling (MMM) with EXCEL — Intro
This article will help you understand what Marketing Mix Modeling is and how it can help your Business Grow. Thanks to Mike Taylor for his