Measure and Optimize your Media Mix with AI

Our software guides Budget allocation decisions using AI-enhanced Marketing Mix Modeling and Incrementality Testing to maximize your ROI.

Start for freeBook a call
✔️ 14 day free trial       ✔️ No credit card required       ✔️ Cancel anytime   

500+ Brands have already optimized their budget with Cassandra

PRODUCT

Cassandra solves marketing’s hardest measurement
‍Challenges

Measure Online and Offline Media ROI

Measure each campaign performance without using user level data and without being constrained by Privacy regulations.

Measure long term effect of your ads

Detect what is the long term effect of your ads to diagnose the true impact of your media investments over time.

Plan your Media Allocation
predicting the outcome

Forecast future performances and predict the future impact of your media allocation before implementing them.

Leverage the budget allocator to receive a personalized media plan that is going to maximize your sales.

Understand causal inference and how it relates to the marketing mix

Validate the causal relationship between your investments and your sales through advanced incrementality testing frameworks.

3 Measurement methodologies 1 Platform

Attributions

  • Real-Time
  • Tactical bottom funnel measurements
  • Limitation in measuring upper funnel campaigns

MMM

  • Strategic monthly measurements
  • Omnichannel measurements (online and offline)
  • Uncertainty dependent

Incrementality

  • Test/Control Methodology
  • Forward looking
  • Used to calibrate the MMM
Start for free
GROWTH

How does Cassandra
‍increases your ROI?

Machine learning-based Marketing Mix Modeling

Cassandra uses machine learning-based Marketing Mix Modeling.
It analyzes all your data and creates a personalized Media Plan that maximizes your ROI.

Start for free
TESTIMONIALS

What they say
about us

"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."

Michael Taylor

Founder @VexPower

"Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM."

Eszter Mazscar

Head of Marketing @Cura of Sweden

"Cassandra has significantly increased my confidence in running MMMs and making budget decisions off of its insights. Their elegant and easy-to-use system has helped me streamline the MMM process to deliver consistent, highly-accurate results."

Henry Fernandez

Advanced Analytics @ Spotpet

HOW IT WORKS

1 software.
4 simple steps.
A lot of magic.

Upload Marketing Data

Begin your journey by uploading your marketing data with a CSV or by connecting your sources with connectors.

Cassandra analyzes Digital Advertising Campaigns, Offline Marketing Campaigns, Organic Activities (like email and social media), and Other Events (like Discounts, Price or Website changes, and store openings).

PS: If you don't have data right now, you can use our demo dataset to test Cassandra!

Analyze your marketing mix effectiveness

Build your MMM and analyze the:

  • Real incremental ROI of each channel
  • revenue attributed to each variable
  • impact of seasonality diminishing returns of each channel
  • Impact over time of advertising campaigns

The MMM it's then refreshed at a monthly basis improving its accuracy as it sees new data.

Predict the best Media Plan

Optimize your Marketing Mix with the AI-powered Budget allocator.



‍
It allows you to:

  • run what if scenarios
  • predict how to allocate your marketing budget to maximize ROI
  • forecast future sales
  • guide your Marketing Mix decision to achieve your goal

Measure the Incremental Impact of new Marketing Campaigns with Incrementality Testing

Validate your Measurement insights by running Real life Geo-Incrementality tests that will enable you to inference causality.

Then use the results of your experiments to calibrate your MMM at each refresh.

CASE STUDIES

Our success stories

How Gina Tricot improved its ROI by +53% by leveraging Cassandra MMM SaaS

Marketing Mix Modeling and ROI Optimization Case Study.

+53% in ROAS

Read more  ➞

How Treedom reduced its cost per order by 19% by leveraging Cassandra MMM

How Treedom reduced its cost per order by 19% by leveraging Cassandra MMM.

19% reduction in the overall cost per order (CPO)

Read more  ➞

Spedire.com: +19% Conversions with the same budget invested in 1 month

How much should I allocate in each media to maximize my ROI?

+19% in conversion with the same budget

Read more  ➞
MINIMUM CONDITIONS TO TAKE OFF

Something about you

Spending over 30k on ads each month

This ensures your marketing is extensive enough for Cassandra's optimization tools to make a real difference, leading to a better ROI from your campaigns.

Having at least 2 years of historical data

It lets Cassandra accurately analyze and predict the impact of your marketing, considering seasonal trends and shifts in consumer behavior.

Solutions

Teams

Elevating Marketing and Data Teams with Cassandra.
‍

  • Marketers
  • Marketing Analysts
  • Data Analysts

Industries

Companies

Cassandra’s Data Insights for every Company.

  • Technology
  • Retail
  • Travel
  • Lifestyle
  • eCommerce

Agencies

Future-proof your media optimization to serve clients better.

Mediums

Measure any type of ad spend.

  • iOS
  • Android
  • Web
  • TV
  • Influencer Marketing
  • Out of Home
  • In game

Ready to stop wasting and start optimizing?

Book a call with us Today and discovery how Cassandra can transform your Marketing ROI in just 7 Days.

Start for freeBook a call