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The Future of Marketing Measurements
Three key marketing measurements—Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing—have become every day more essential for marketers seeking to optimize their marketing ROI.
How to Automate Marketing Mix Modeling with an Automated MMM Data Feed ft Two Minute Reports
How to automate Marketing Mix Modeling with an automated MMM data feed ft Two Minute Reports
How to make Marketing Mix Modeling accessible by everybody – Measure Up Podcast
Welcome to the “Measure Up” Podcast by Jim Gianoglio. Jim Gianoglio is the Director of Marketing Analytics at Bounteous. He has an incredible experience in the Marketing Attribution
Marketing Mix Modeling an Opportunity for Agencies
Offering Marketing Mix Modeling (MMM) services to their clients represent a huge opportunity for agencies.
Free Marketing Mix Modeling Software: An Introduction to Cassandra
Cassandra is a free no-code marketing mix modeling software that shows you media plans that maximize your sales.
Reducing CPA by 30% with Spedire.com
How to optimize CPO by identifying marketing budget waste Spedire.com is one of the biggest sellers in the shipping industry in Italy. It had an
Incrementality Testing on Meta ads: an eCommerce success story
Once Upon a time… A B2C eCommerce that invested 3000€/month in Meta Ads, had the doubt that Meta was attributing more transactions to itself than
Case Study: How to increase +13% in conversions using the same budget with Cassandra
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Marketing Mix Modeling for Performance Marketing
Measurement Analytics are changing, welcome to the Marketing Mix Modeling framework to optimize your media investments https://www.youtube.com/watch?v=D5424PlFE3Q&list=PLdaWFt7A-Gf0gVU-9ctY_SqKkfYD8Bdob&index=2