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The Future of Marketing Measurements

Three key marketing measurements—Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing—have become every day more essential for marketers seeking to optimize their marketing ROI.

Reducing CPA by 30% with

How to optimize CPO by identifying marketing budget waste is one of the biggest sellers in the shipping industry in Italy.  It had an

Marketing Mix Modeling for Performance Marketing

Measurement Analytics are changing, welcome to the Marketing Mix Modeling framework to optimize your media investments

Youtube Channel

Get access to Masterclasses, Tutorials, Case Studies and more about Marketing Mix Modeling & Business Intelligence in our Youtube Channel