Improve your Marketing ROI by +30%

Plan your media with a budget allocator that tells you how much and where to spend to maximize your sales. 

How should I allocate my media investments?

Cassandra is the first self-service software to model your media mix effectiveness and receive media plans that maximize your sales.

It has been approved as Marketing Measurements partner of Meta

+82% conversions thanks to Cassandra

Discover how Cura of Sweden leveraged Cassandra to improve their Marketing efficiency.

How does it work?

Optimize ROI with the Budget Allocator

Take the guesswork out of media planning.
 
Our Budget Allocator not only tells you how much and where to spend but also predicts the sales and ROI you’ll generate from each channel.

Learn your Media's Diminishing returns

Not all channels are created equal.

Cassandra shows you where your marketing budget is experiencing diminishing returns and helps you optimize your volume of ad spend per each channel.

See the Difference between Incrementality Attribution & MTA

Don’t leave your ROI to chance. Compare the accuracy of Incrementality attribution model with the results from each platform’s attribution system and unlock Offline Media Attributions

Create your Model with 3 clicks on the cloud

Create your model with a simple no-code UI and train your model on the cloud.

Automate advertising budget allocation


Media Planning has never been this easy.

Ask Cassandra how much you want to invest and you will receive an automatic media distribution predicting the sales that you are going to generate. 

Plans

Cassandra for agencies

Plug & Play Budget Allocator
$ 1000 Monthly
  • Every 2 Weeks: Attributions
  • Every 2 Weeks: Budget Allocation Optimization
  • Advertising ROI optimization
  • Meta ads, Google ads, Google Analytics, CMS Sources
Popular

Cassandra Enterprise

Complete Marketing Science Analytics
$ Custom Fee Monthly
  • Everything in Cassandra Lite
  • Unlimited sources
  • Incrementality Experiment Design & Experiments
  • Advertising optimization Consultancy every 2 weeks

Plans

Cassandra for agencies

Plug & Play Budget Allocator
$ 1000 Monthly
  • Every 2 Weeks: Attributions
  • Every 2 Weeks: Budget Allocation Optimization
  • Advertising ROI optimization
  • Meta ads, Google ads, Google Analytics, CMS Sources
Popular

Cassandra Enterprise

Complete Marketing Science Analytics
$ Custom Fee Monthly
  • Everything in Cassandra Lite
  • Unlimited sources
  • Incrementality Experiment Design & Experiments
  • Advertising optimization Consultancy every 2 weeks

Trusted by top brands

What they say about us

Optimize your marketing investments now