Free Resources
MMM Case Study: +13% in conversions with the same budget invested
The Question: If I have 14 Campaign Types in my Marketing Mix how much should I spend on each channel to maximize my return? The
Gabriele Franco
May 24, 2022
How to use MMM to increase your Marketing ROI
Why am I writing this post? I’m Gabriele Franco, the founder of Hybrida Marketing, a growth marketing agency that last year alone managed 12 million
Gabriele Franco
May 24, 2022
Marketing Mix Modeling using Python: Auto-tuning for Diminishing Returns and Adstock using Nevergrad
Marketing Mix Modeling problem Hi there, if you have ever done Marketing Mix Modeling using python, you probably have encountered in this problem: you want
Cristian Nozzi
March 4, 2022
How to Marketing Mix Modeling (MMM) with EXCEL — Intro
This article will help you understand what Marketing Mix Modeling is and how it can help your Business Grow. Thanks to Mike Taylor for his
Gabriele Franco
February 18, 2022
Marketing Mix Modeling for Marketers
Hi, this is Gabe, Founder @ Cassandra AI. In this article you will have an introduction on Marketing Mix Modeling and how it can be
Gabriele Franco
February 1, 2022
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