A better ROI for your marketing investments
We tell you how much and where to spend your advertising budget to maximize ROI
You don't know where your sales
You spend $50K/month
Attributions are broken, and you don’t know how to allocate your marketing investments.
We solved the attribution problem with Cassandra, the AI-powered marketing mix modeling for high growth companies
Automate the advertising budget distribution
Media Planning has never been this easy.
Cassandra tells you, every 2 weeks, how much to invest on each campaign to maximize your ROI.
Every suggestion shows the prediction of how many more conversion will bring to your business
Unlock Offline and Digital Attribution
Forget about the non-precise Google Analytics attributions.
Thanks to Cassandra’s cookie-less technology, we can tell you how many sales came from each campaign and measure your past investment ROI.
It can even tell you how many sales come from Offline Advertising!
How does it work?
Case Study: +13% in conversions with the same budget invested
Find out how, in 1 one month and one week, just modifying the budget distribution we’ve been able to obtain:
- +13.36% in the number of transactions
- +42.21% in profit
- +22% in ROAS
- -7% CAC (thanks to an additional Geo-lift experiment)
- Taught more than 2,000 students world wide about Marketing Mix Modeling
- Contributed to invest more than 12 million dollars in Advertising during 2021 as a Marketing Scientist
- Helped multiple startups achieve 10x growth thanks to rapid data driven marketing
- Author of the first video course about advanced Marketing Mix Modeling using Facebook Robyn
- Helped multiple marketing agencies solve Marketing Data Silos problem via ETL Data Pipelines
- Contributed on the development of a political research app for one of the world’s most important Universities