Improve your Marketing ROI by +30%
Plan your media with a budget allocator that tells you how much and where to spend to maximize your sales.
How should I allocate my media investments?
Cassandra is the first self-service software to model your media mix effectiveness and receive media plans that maximize your sales.
It has been approved as Marketing Measurements partner of Meta


+82% conversions thanks to Cassandra
Discover how Cura of Sweden leveraged Cassandra to improve their Marketing efficiency.
How does it work?

Optimize ROI with the Budget Allocator
Take the guesswork out of media planning.
Our Budget Allocator not only tells you how much and where to spend but also predicts the sales and ROI you’ll generate from each channel.
Learn your Media's Diminishing returns
Not all channels are created equal.
Cassandra shows you where your marketing budget is experiencing diminishing returns and helps you optimize your volume of ad spend per each channel.

See the Difference between Incrementality Attribution & MTA
Don’t leave your ROI to chance. Compare the accuracy of Incrementality attribution model with the results from each platform’s attribution system and unlock Offline Media Attributions


Create your Model with 3 clicks on the cloud
Create your model with a simple no-code UI and train your model on the cloud.
Automate advertising budget allocation
Media Planning has never been this easy.
Ask Cassandra how much you want to invest and you will receive an automatic media distribution predicting the sales that you are going to generate.

Plans
Cassandra for agencies
Plug & Play Budget Allocator
$
1000
Monthly
-
Every 2 Weeks: Attributions
-
Every 2 Weeks: Budget Allocation Optimization
-
Advertising ROI optimization
-
Meta ads, Google ads, Google Analytics, CMS Sources
Book a Free Demo
Setup fee: 3000$
Popular
Cassandra Enterprise
Complete Marketing Science Analytics
$
Custom Fee
Monthly
-
Everything in Cassandra Lite
-
Unlimited sources
-
Incrementality Experiment Design & Experiments
-
Advertising optimization Consultancy every 2 weeks
Plans
Cassandra for agencies
Plug & Play Budget Allocator
$
1000
Monthly
-
Every 2 Weeks: Attributions
-
Every 2 Weeks: Budget Allocation Optimization
-
Advertising ROI optimization
-
Meta ads, Google ads, Google Analytics, CMS Sources
Book a Free Demo
Setup fee: 3000$
Popular
Cassandra Enterprise
Complete Marketing Science Analytics
$
Custom Fee
Monthly
-
Everything in Cassandra Lite
-
Unlimited sources
-
Incrementality Experiment Design & Experiments
-
Advertising optimization Consultancy every 2 weeks
Trusted by top brands
















What they say about us
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model.
Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Michael TaylorFounder @ Vexpower 
The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model.
Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not).

