MMM Case Study: +13% in conversions with the same budget invested

The Question: If I have 14 Campaign Types in my Marketing Mix how much should I spend on each channel to maximize my return? The Brand: The company sells shipping for eCommerce businesses. It basically allows the eCommerce business to buy cheap shippings that deliver a better service for the end client compared to the […]

How to use MMM to increase your Marketing ROI

Why am I writing this post? I’m Gabriele Franco, the founder of Hybrida Marketing, a growth marketing agency that last year alone managed 12 million dollars of advertising spent for their clients In order to optimize our work, we developed an internal technology that is now called Cassandra. Marketing is changing I’ve been working in […]