Marketing Mix Modeling for Performance Marketing

Adstock for dummies, here is a complete guide

How does Google Analytics tracking work and why it will become worse over time Blog Content Introduction In today’s data-driven marketing landscape, understanding Google

Nevergrad is a Python library, developed by Facebook, that uses AI to perform derivative-free and evolutionary optimization.‍All these fancy words could scare those who are less experienced with Python and Statistics but don’t be guys. As you’ll see later down this guide, Nevergrad is really easy to use and in just a few lines of code you’ll be able to do your first optimization.