Marketing Mix Modeling for Performance Marketing
Measurement Analytics are changing, welcome to the Marketing Mix Modeling framework to optimize your media investments https://www.youtube.com/watch?v=D5424PlFE3Q&list=PLdaWFt7A-Gf0gVU-9ctY_SqKkfYD8Bdob&index=2
Marketing Mix Modeling using Python: Auto-tuning for Diminishing Returns and Adstock using Nevergrad
Marketing Mix Modeling problem Hi there, if you have ever done Marketing Mix Modeling using python, you probably have encountered in this problem: you want to transform your media variables with AdStock and Diminishing Returns transformations but the hyperparameters need to be inserted manually. This manual labor it causes a lot of inaccuracy in most […]